Editors as Curators: How to Engage Audiences with Nimble Newsletters

This Webinar was originally broadcast on:
November 16, 2017 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Title:
Editors as Curators: How to Engage Audiences with Nimble Newsletters
Type:
Webinar
Cost:
$29.95
Originally Broadcast On:
November 16, 2017
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

Save 20-25 percent off the full price of this course and more by becoming a Poynter Prepared Member. Learn more and join now. This webinar is $11.95 for members of the American Copy Editors Society (ACES). Watch your member email to get details about the discount.

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In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

Traditional news outlets, nonprofits, universities and corporations increasingly are using newsletters to deliver information to their audiences. In this webinar, you’ll find out how to edit newsletters for maximum effectiveness.

Newsletters allow publishers to connect with audiences directly. They offer a promise to readers: Allow us in your inbox, and we’ll provide value to you. They can vary in content, tone and interactivity. But despite those differences, the common goal of newsletters is to give audiences what they need or want to know in a well-organized, efficient manner.

And that’s where editing skills come in. Newsletter editors curate information in a logical, readable way. They think about the mindset of readers. Audiences have myriad choices when it comes to newsletters. They face an overload of information available on the internet. But well-edited newsletters can provide order to the chaos.

Editors are key players in this increasingly popular delivery platform for news and information.

What Will I Learn:
  • How to think about tone and audience
  • How to organize content with clarity in mind
  • Why attribution matters
  • How to prioritize when editing newsletters
Who Should Take this Course:

Editors and writers who might curate or disseminate information via newsletters in a variety of disciplines including journalism, corporate communications, academia, government and nonprofits.

Course Instructor:

Sue Burzynski Bullard

Sue Burzynski Bullard is on the ACES: The Society for Editing executive committee. She teaches editing, reporting, ethics and multimedia classes at the University of Nebraska-Lincoln. Before joining academia, Sue held a variety of editing positions at The Detroit News, including a three-year stint as managing editor. In 2014, she was named the Society of Professional Journalists’ Educator of the Year. She’s won numerous other journalism education awards. The second edition of her textbook, “Everybody’s an Editor: Navigating Journalism’s Changing Landscape,” was published in 2014.

Training Partner:

ACES: The Society for Editing

ACES: The Society for Editing is a nonprofit education and membership organization working toward the advancement of copy editors. Its aim is to provide solutions to editing problems, training and a place to discuss common issues.

The organization is an international members’ alliance of editors working at newspapers, magazines, websites, traditional media outlets and Fortune 500 companies, as well as freelance editors, students and professors. It is an organization built on the advocacy of editing as a craft vital to clear writing and reader advocacy.

Technical Requirements:

Windows
1.4GHz Intel® Pentium® 4 or faster processor (or equivalent) for Windows 7, Windows 8 or Windows 8.1
512MB of RAM (1GB recommended) for Windows 7 or Windows 8
Microsoft Internet Explorer 8, 9, 10, 11; Mozilla Firefox; Google Chrome
Adobe® Flash® Player 11.2+

Mac
1.83GHz Intel Core™ Duo or faster processor
512MB of RAM (1GB recommended)
Mac OS X 10.7.4, 10.8, 10.9
Mozilla Firefox; Apple Safari; Google Chrome
Adobe Flash Player 11.2+

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