Essentials Drive Newspaper Sales

This Webinar was originally broadcast on:
June 03, 2009 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Title:
Essentials Drive Newspaper Sales
Type:
Webinar
Cost:
$24.95
Originally Broadcast On:
June 03, 2009
Time Estimate:
One hour

$24.95

About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

In a time in which the sale of every single copy of your newspaper matters, it's important to remember that essential strategies are still key to single-copy sales.

This Webinar, originally broadcast June 3, 2009, covers the basics of newspaper sales as well as how to get the most out of your efforts. This is a great one-hour refresher course for veterans, but also an excellent way to equip new staff to sell newspapers in the age of digital hype.

What Will I Learn:
  • Single copy and home delivery basics that increase sales and save expenses
  • How the collaboration between news, advertising, marketing and circulation drives sales and revenue and meets reader and advertiser needs
  • Innovative, multi-channel sales programs that grow subscribers in targeted areas
  • How to make simple reports to track sales goals, costs and subscriber retention
  • How to use local data analysis to develop strategies and course change
Who Should Take this Course:

Editors, publishers, circulation directors, ad directors and anyone else involved with or interested in increasing newspaper sales.

Course Instructor:

Nancy Green

Nancy L Green, CEO of Nancy Green & Associates, drove successful circulation sales and audience growth programs as Lee Enterprises' vice president of circulation, publisher of Courier Communications, vice president of circulation for Lee St. Louis and president of STL Distribution Services.

Training Partner:

Southern Newspaper Publishers Association

The Southern Newspaper Publishers Association and its Traveling Campus program, launched in late 2001, has reached more than 33,000 participants in more than 1,200 daily and non-daily newspapers.

Technical Requirements:

This Webinar contains audio. Please make sure you've got your headphones and speakers adjusted.

For the best experience, we suggest that:

  • PC users use Internet Explorer or Netscape/Mozilla/Firefox
  • Mac users use Netscape/Mozilla/Firefox or Safari
  • You set your monitor resolution to 1024 x 768 or higher
  • You use a high-speed connection

Please test your connection.

Questions? Read our Webinar FAQ or contact us at webinars@newsu.org.