Course Overview
- Title:
- Eyetrack and Alternative Story Forms
- Type:
- Webinar
- Cost:
- $19.95
- Originally Broadcast On:
- January 09, 2009
- Time Estimate:
- One hour
$19.95
About Webinars
In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.
- This Webinar was originally broadcast on:
- January 09, 2009 Enroll Now
- Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.
Poynter’s EyeTrack study -- based on extensive research with more than 600 people in four U.S. cities -- reveals how readers consume print and online news and how they understand and remember what they’ve read.
In this Webinar, originally broadcast Jan. 9, 2009, Sara Quinn, director of the study, explains how you can put results of a new analysis to work at your news organization.
What Will I Learn:
- How the form of a story helps readers remember information
- Differences in the volume of text read, on average, in broadsheet, tabloid and online news
- The importance of contrast of size, hierarchy and use of color as they relate to photographs, headlines and ads
- The relative attention given to news and studio photographs
- Differences between methodical and scanning reading patterns
Who Should Take this Course:
This course is for page and Web designers and anyone interested in how readers consume their news, either online or in print.
Course Instructor:
Sara Dickenson Quinn
Sara Dickenson Quinn teaches in the areas of design, illustration, typography, visual storytelling, media convergence and leadership at The Poynter Institute. She was the director of Poynter’s 2007 EyeTrack study of newspaper and online news design.
Technical Requirements:
This Webinar contains audio. Please make sure you've got your headphones and speakers adjusted.
For the best experience, we suggest that:
- PC users use Internet Explorer or Netscape/Mozilla/Firefox
- Mac users use Netscape/Mozilla/Firefox or Safari
- You set your monitor resolution to 1024 x 768 or higher
- You use a high-speed connection
Questions? Read our Webinar FAQ or contact us at webinars@newsu.org.