Eyetracking Photojournalism

This Webinar was originally broadcast on:
February 13, 2015 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Title:
Eyetracking Photojournalism
Type:
Webinar
Cost:
$29.95
Originally Broadcast On:
February 13, 2015
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

Members of the American Copy Editors Society (ACES), Society for News Design and the National Press Photographers Association get discounts on this Webinar. Watch your member email for details about the discount.

About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

In an age where images are instantaneous and easily shared around the world, what characteristics make a photograph worth publishing? This major new study on photojournalism gives insight into how people perceive the quality of journalistic photographs — from those taken by seasoned professionals to amateur cellphone images that capture everyday life.

With significant implications for storytellers, journalists and publishing organizations, this research combines Eyetrack testing with extensive interviews asking people their thoughts on storytelling, quality, what makes an image memorable and worth sharing.

What Will I Learn:
  • What draws the eye to in a news photograph, how long people spend on photographs and captions, if there are significant differences between age and gender
  • How people describe the quality of a photograph and what that means to the way they perceive its importance and credibility
  • How people in the study discerned the differences between professional photojournalism and user-generated content
  • What participants in the study said made a photograph memorable and shareable
  • How this ground-breaking study was conducted
Who Should Take this Course:

Photojournalists, designers, editors, producers and anyone who publishes images on any platform.

Course Instructor:

Sara Quinn

A design and journalism consultant, Sara Quinn holds the R.M. Seaton Chair for Professional Journalism at Kansas State University. Immediate Past President of the Society for News Design. She taught at The Poynter Institute for more than a decade. Her eyetracking research for Poynter and other organizations on newspaper, tablet and online reading habits helps journalists determine the best forms for storytelling.

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