Facebook for Journalists & Publishers

This upcoming Webinar will be broadcast on:
Thursday, November 30, 2017 at 2:00pm Eastern Time Enroll Now
Can't attend the live Webinar? We'll have an archived replay available soon after the live session. Your registration will give you access to the replay plus our bonus resources.

Course Overview

Title:
Facebook for Journalists & Publishers
Type:
Webinar
Cost:
$29.95
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

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About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

The Facebook platform offers a cacophony of content competing for attention. This webinar explores ways that you can give your content a better shot at success.

Success on Facebook starts with the content itself; it includes understanding basic metrics and a basic understanding of the algorithm that pushes content to the top of readers' feeds. The webinar covers all of that — and includes a quick discussion of Facebook groups and how journalists and publishers can best use them.

Facebook is a crucial vehicle for journalists, who can use it to get their work out and communicate with more people; it's a great platform for publishers and marketers to use to increase their reach as well.

What Will I Learn:
  • How to optimize content for Facebook
  • What Facebook analytics measure and how to use them
  • A basic understanding of the Facebook algorithm
  • How to use Facebook groups to best advantage
Who Should Take this Course:

This session is ideal for journalists, marketers and social media managers who are hoping to have a better understanding of Facebook and how their content might succeed on the platform.

Course Instructor:

Daniel Scapusio

Dan Scapusio is the social media manager for The Palm Beach Post in West Palm Beach, Florida. He has been in his current role for four years. Before that, he was a web producer at The Palm Beach Post. He's been in the news business for 11 years and loves every minute of it.

Technical Requirements:

Windows
1.4GHz Intel® Pentium® 4 or faster processor (or equivalent) for Windows 7, Windows 8 or later
512MB of RAM (1GB recommended) for Windows 7 or Windows 8
Microsoft Internet Explorer 8, 9, 10, 11; Mozilla Firefox; Google Chrome
Adobe® Flash® Player 11.2+

Mac
1.83GHz Intel Core™ Duo or faster processor
512MB of RAM (1GB recommended)
Mac OS X 10.7.4 or later
Mozilla Firefox; Apple Safari; Google Chrome
Adobe Flash Player 11.2+

Bandwidth
1.5 Mbits/sec up and down.
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This webinar contains audio. Please adjust your headphones or speakers.

Questions?
Read our Webinar FAQ or contact us at webinars@newsu.org.

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Download the free Adobe Connect app from iTunes here. To access the live event, click on the "Join Live Event Now" button on the webinar landing page. The virtual room will automatically load. 
Viewing recorded webinars on iOS devices is not currently supported.