Where's the Feeling? Finding Genuine Emotions in Interviewing

Course Overview

Where's the Feeling? Finding Genuine Emotions in Interviewing
Originally Broadcast On:
September 23, 2015
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

This Webinar was originally broadcast on:
September 23, 2015 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Facts, new information and understandability make for a good interview, but finding an emotional hook makes for a compelling interview.

It's not enough to figure out how to pull on the heartstrings of your audience, it's about identifying the emotional hook in every story. In order to do that, you have to be aware of what you react to emotionally. It could be hope, sadness, fear, anger, righteousness, joy, pride, or any number of emotions, but identifying which you're experiencing and which your audience will experience is essential.

In an effort to be objective, reporters sometimes disconnect from their own emotions. That means you might be literally missing out on the heart of the story. What you as a human being react to emotionally is part of the story.

In this Webinar, find out how to get in touch with emotional hooks so your readers, listeners and viewers really connect with your interview or your story.

What Will I Learn:
  • How to identify the feeling in every story
  • How to be on the lookout for facts that lead to emotional connections
  • Why “how are you feeling” is not a feeling question
  • How to let go and help your emotional reactions shape your interview preparation
  • What the difference is between genuine feeling in a story and emotional click bait
Who Should Take this Course:

Anyone who wants to conduct more natural interviews--including newspaper reporters, bloggers, podcasters, radio anchors and reporters, TV anchors and reporters. Every reporter who conducts interviews and wants the information collected to connect with readers, listeners and viewers. Whether your interviews run in their entirety or are just used as information gathering, interviewing with emotional hooks in mind can bring a new depth to interviewing.

Course Instructor:

Craig Kopp

Craig Kopp is general manager of WMNF-88.5 FM in the Tampa Bay area. Craig has been a broadcaster and writer for over 40 years, with experience in radio, TV and print. Just since 1986, Craig figures he has conducted 10,000 interviews. During his days as a TV film critic and feature writer, he sometime did twelve 5 minute interviews a day. That’s where he began to hone his ideas on getting the most out of one of the reporter’s most important tools – the interview.

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