Business Models and Strategies (Gannett 2015)

Course Overview

Title:
Business Models and Strategies (Gannett 2015)
Type:
Self-Directed Course
Cost:
This course is free for American Press Institute E-learning users.
Time Estimate:
This is a self-directed course that you can finish at your own pace. The course should take about six hours to complete.

About Self-Directed Courses

In a self-directed course, you can start and stop whenever you like, progressing entirely at your own pace and going back as many times as you want to review the material.

Traditional media organizations face challenges to their revenue models and their very survival, but innovative industry leaders are fighting back. They are building their media businesses by creating new digital revenue streams that use digital-only sales strategies. They are leveraging paid content models and e-commerce. They are tapping new market segments.

This self-directed course gives you the chance to learn best practices from the leaders and innovators. Here, you'll find innovative ideas that can bring new streams of revenue to your operations. The course presents practical approaches for using business-model dashboards, empowering legacy channels, using alternative paid-content strategies, building direct and long-tail channels and developing adjacent marketplaces with classifieds, deals, directories, partnerships and local reseller models.

Online media organizations need to think beyond content to survive. This course will give you the tools and knowledge to get started.

What Will I Learn:
  • To identify key digital-only sales strategies
  • How to build a successful digital agency
  • What sales strategies, paid content models and e-commerce can offer your media organization
  • What it means to develop adjacent marketplaces with classifieds, deals, directories, partnerships and local reseller models.
Who should take this course:

Executives, publishers, senior editors and key organizational leaders in technology, marketing, revenue, research, distribution, audience development, mobile, and product development who want to transform their businesses

Course Instructor:

Clark Gilbert

Clark Gilbert is the president and CEO of the Deseret News Publishing Company and Deseret Digital Media. The Deseret News is Utah’s longest running business and one of the nation’s fastest growing newspapers, both in print and online. Deseret Digital is one of the largest targeted media networks in the country. It manages the commercial Web properties of the Deseret Media Companies: DeseretNews.com, KSL.com, DeseretBook.com, MormonTimes.com and LDSChurchNews.com.

Training Partner:

American Press Institute

The American Press Institute conducts research and training, convenes thought leaders and creates tools to help chart a path for journalism in the 21st century. The organization was founded in 1946 with the mission to help the news industry fulfill the purpose of the First Amendment – sustaining a free press in the public interest. That mission continues today.