How to Edit Marketing Materials with Savvy and Sense

This Webinar was originally broadcast on:
April 28, 2016 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Title:
How to Edit Marketing Materials with Savvy and Sense
Type:
Webinar
Cost:
$29.95
Originally Broadcast On:
April 28, 2016
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

Poynter Prepared members pay just $23.96 for this webinar. Save 20 percent on this course and all Poynter training by becoming a Poynter Prepared Member. Learn more and become a member today. This Webinar is $9.95 for members of the American Copy Editors Society (ACES). Watch your member email to get details about the discount.

About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

Editing marketing communications is different from editing other types of text. You must apply your knowledge of grammar and style. But you must also take brand voice, audience and messaging goals into account. How do you strike the right balance?

In this webinar, you’ll learn five critical questions to ask before editing any marketing material. You’ll also learn to develop a sophisticated editorial hand that ensures accuracy while maintaining your brand's voice.

What Will I Learn:
  • How to clarify the level of edit required: from surface to substantive
  • How to understand your audience and how your edits might change as a result
  • How to embrace brand standards, tone and voice and let them guide your editing
  • Learn to love the layers of style — or lack of style — you need to apply
  • Master the publications workflow — and compare the different levels of effort you must bring to each phase of production.
Who Should Take this Course:

Anyone who wants to successfully edit corporate communications, marketing materials, PR materials, ad copy or content offers. This webinar is for editors who just dip their toes in marketing — and editors who dream of working in an ad agency, PR firm or marketing communications department, in either a corporate or nonprofit setting.

Course Instructor:

Sam Enslen

Samantha Enslen runs Dragonfly Editorial. She has more than 20 years of experience editing marketing material of all sorts, and she's edited for ad agencies, web developers, universities, corporate communications departments, and more. Sam is on the executive board of the American Copy Editors Society, and she is the managing editor of ACES' quarterly journal, Tracking Changes.

Training Partner:

American Copy Editors Society (ACES)

The American Copy Editors Society (ACES) is a nonprofit education and membership organization working toward the advancement of copy editors. Its aim is to provide solutions to editing problems, training and a place to discuss common issues.

ACES is an international members’ alliance of editors working at newspapers, magazines, websites, traditional media outlets and Fortune 500 companies, as well as freelance editors, students and professors. It is an organization built on the advocacy of editing as a craft vital to clear writing and reader advocacy.

Technical Requirements:

Windows
1.4GHz Intel® Pentium® 4 or faster processor (or equivalent) for Windows 7, Windows 8 or Windows 8.1
512MB of RAM (1GB recommended) for Windows 7 or Windows 8
Microsoft Internet Explorer 8, 9, 10, 11; Mozilla Firefox; Google Chrome
Adobe® Flash® Player 11.2+

Mac
1.83GHz Intel Core™ Duo or faster processor
512MB of RAM (1GB recommended)
Mac OS X 10.7.4, 10.8, 10.9
Mozilla Firefox; Apple Safari; Google Chrome
Adobe Flash Player 11.2+

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