- Innovation at Work: Helping New Ideas Succeed
- Self-Directed Course
- Time Estimate:
- Two hours
About Self-Directed Courses
In a self-directed course, you can start and stop whenever you like, progressing entirely at your own pace and going back as many times as you want to review the material.
The news industry faces sizable challenges on several fronts. Shifting reader and viewer habits, changing revenue models and the broader economic downturn challenge the effectiveness of the status quo. Innovating how news is produced – and what forms it takes – is one way to thrive, even in trying times.
But innovation’s a random happening some are fortunate enough to stumble into, right? Maybe not.
Innovation at Work: Making New Ideas Succeed explains how innovation is a craft – one you can learn about, practice and hone. You’ll study how your organization encourages (or holds back) innovation. And you’ll prepare to lead conversations in your newsroom about putting innovation to work for your publication.
The course demystifies innovation and provides practical strategies you can put to use today.
This course is available free of charge to registered users of NewsU as part of a grant to the Suburban Newspapers of America Foundation from the John S. and James L. Knight Foundation to help suburban and community journalists make the transformation to a multimedia world.
What Will I Learn:
Upon completing this course, you’ll be able to:
- Define innovation
- Recognize roadblocks to innovation, generally and within your organization.
- Identify how well your organization innovates
- Identify innovative projects that have improved journalism
- Brainstorm potential innovations for your newsroom
- Start a conversation with colleagues about opportunities to innovate in your organization
Who should take this course:
This course is for anyone interested in generating new ideas and making them happen. This course will help journalists at all levels of their newsrooms and others who want to be more innovative and lead innovation in their organization.
More for Entrepreneurs
This course is part of a series of Poynter NewsU courses on Entrepreneurial Journalism. The other courses in this series are:
Or enroll in our Entrepreneurial Journalism Certificate Program and get comprehensive training on the mechanics behind building a business.
Mark Briggs is director of digital media at King 5 TV in Seattle and the author of Entrepreneurial Journalism: How to Build What's Next for News, published by CQ Press. He also is a Ford Fellow of Entrepreneurial Journalism at The Poynter Institute and is the editor of the blog Journalism 2.0. He is the instructor for several courses at Poynter's NewsU, including Becoming an Entrepreneurial Journalist: From Idea to Implementation, Entrepreneurial Journalism: Revenue and Marketing and Innovation at Work: Helping New Ideas Succeed.
David M. Cole is the editor and publisher of NewsInc., the weekly newsletter on the business of the newspaper business, and proprietor of The Cole Group.
Susan Karol is executive director for the Suburban Newspapers of America Foundation, a charitable trust that seeks to help community and suburban newspaper publishers meet the future communication needs of their changing communities through research and education.
This course requires Flash Player 9 or higher.