Beyond the Byline: A Journalist's Guide to Personal Branding

Course Overview

Title:
Beyond the Byline: A Journalist's Guide to Personal Branding
Type:
Webinar
Cost:
$29.95
Originally Broadcast On:
June 08, 2016
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

Save 20-25 percent on this course and more by becoming a Poynter Prepared Member. Learn more and join now.

About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

This Webinar was originally broadcast on:
June 08, 2016 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

New tools, technology, and social networks have changed the way journalists do their jobs in recent years. This has put them in direct contact with their readers, giving them a unique opportunity to build a personal brand that amplifies their current role and builds a reputation that can extend beyond it.

This webinar will guide journalists through the process of defining, establishing, building and maintaining their personal brand online, and offer actionable takeaways to start that process the same day.

What Will I Learn:
  • Learn a process for defining your personal brand
  • Receive tips for creating a consistent online presence
  • Get advice on how to be "on brand" with what you share online
  • Understand tools available to help with the branding process
  • Leave with actionable next steps to begin building your personal brand
Who Should Take this Course:

Freelance or full-time journalists, writers, photographers and other creators who want to build a personal brand that amplifies their current role and builds the basis for a strong reputation and lasting career.

Course Instructor:

Melanie Deziel

Melanie Deziel is an award-winning branded content strategist and consultant, and the founder of The Overlap League, the native ad newsletter. She is a board member of the Native Advertising Institute, has served as an executive judge for the Digiday Content Marketing Awards, and travels the country educating marketing, sales and editorial teams on branded content strategy.

Technical Requirements:

Windows
1.4GHz Intel® Pentium® 4 or faster processor (or equivalent) for Windows 7, Windows 8 or Windows 8.1
512MB of RAM (1GB recommended) for Windows 7 or Windows 8
Microsoft Internet Explorer 8, 9, 10, 11; Mozilla Firefox; Google Chrome
Adobe® Flash® Player 11.2+

Mac
1.83GHz Intel Core™ Duo or faster processor
512MB of RAM (1GB recommended)
Mac OS X 10.7.4, 10.8, 10.9
Mozilla Firefox; Apple Safari; Google Chrome
Adobe Flash Player 11.2+

Bandwidth - 1.5 Mbits/sec up and down. We strongly suggest viewing our Webinars with a wired connection.

Some networks, especially those that use a proxy server, may encounter difficulty connecting to our Webinar software. If this is your first Poynter NewsU Webinar, please test your connection.

This Webinar contains audio. Please adjust your headphones or speakers.

Questions? Read our Webinar FAQ or contact us at webinars@newsu.org.

You can watch our Live Webinars on your iPad with a free Adobe Connect app. To watch Webinar replays, your iPad must be able to view Flash media players. The Live Webinar experience on your iPad is very similar to watching it from your computer. You can watch the video, follow the presentation, respond to polling questions, ask the presenter questions and participate in any discussion forums.

Download the free Adobe Connect app from iTunes here. To access the live event, click on the "Join Live Event Now" button on the Webinar landing page. The virtual room will automatically load. Viewing recorded Webinars on iOS devices is not currently supported.