The Lead Lab
- The Lead Lab
- Self-Directed Course
- Time Estimate:
- This course takes about an hour to complete.
About Self-Directed Courses
In a self-directed course, you can start and stop whenever you like, progressing entirely at your own pace and going back as many times as you want to review the material.
You've written a great story? Well, now all you need to do is get people to read it. That means your lead has to be compelling enough to pull them in. So, come on in and poke around the Lead Lab. Hopefully, you'll get some great tips on how to make your story the one readers choose to read.
What Will I Learn:
Upon completing this course, you will:
- Be able to craft better leads
- Have refreshed your lead-writing basics
- Dispel common myths about leads
- Revise your own leads better
Who should take this course:
This course is for anyone who wants to write better leads on news stories, but it's also for people who just want to write more compelling copy. No matter what you are writing, you need a hook to get readers interested.
Chip Scanlan is an affiliate faculty member of The Poynter Institute. From 1994 until 2009, when he retired as senior faculty for writing, he directed Poynter’s writing programs, co-directed the summer fellowship in reporting and writing for college graduates, and taught and led multimedia seminars. He has coached journalists around America, Europe and Asia. His three self-directed News University courses, The Lead Lab, The Interview and Get Me Rewrite: The Craft of Revision regularly rank among NewsU’s top courses.
For this course you will need to have at least version 7.0 of the Flash plugin installed. For the best experience, we suggest that:
- PC users use Internet Explorer or Netscape/Mozilla/Firefox
- Mac users use Netscape/Mozilla/Firefox or Safari
- you set your monitor resolution to 1024 x 768 or higher
- you use a high speed connection