Narrative Storytelling in a Corporate World

This upcoming Webinar will be broadcast on:
Friday, May 19, 2017 at 2:00pm Eastern Time Enroll Now
Can't attend the live Webinar? We'll have an archived replay available soon after the live session. Your registration will give you access to the replay plus our bonus resources.

Course Overview

Title:
Narrative Storytelling in a Corporate World
Type:
Webinar
Cost:
$29.95
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

Save 20-25 percent on this course and more by becoming a Poynter Prepared Member. Learn more and join now. This webinar is $11.95 for members of the American Copy Editors Society (ACES). Watch your member email to get details about the discount.

About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

Digital and social media platforms have made the internet the world's largest water cooler. Our brand image is no longer what we tell people; it's what they tell one another. News releases, advertising and snappy slogans have given way to "engagement" and "brand narrative" in corporate communications.

This webinar will explore how companies can respond to the higher stakes in corporate communications with compelling narrative storytelling.

What Will I Learn:
  • The elements of narrative storytelling
  • How to get started
  • What makes good stories
  • How to tell good stories
  • Lessons from legacy media
  • How to train your staff
Who Should Take this Course:

Corporate communications managers and employees, freelancers who write or edit news releases or marketing content, and anyone who is interested in using storytelling in nontraditional ways.

Course Instructor:

Teresa Schmedding

Teresa Schmedding is the managing editor for Rotary International and former director of digital operations for the Daily Herald Media Group, which has won numerous headline contest awards. She is the president of the American Copy Editors Society. She organized the national Plagiarism Summit in 2013 and the Leadership Summit of journalism organizations in 2014.

Training Partner:

American Copy Editors Society (ACES)

The American Copy Editors Society (ACES) is a nonprofit education and membership organization working toward the advancement of copy editors. Its aim is to provide solutions to editing problems, training and a place to discuss common issues.

ACES is an international members’ alliance of editors working at newspapers, magazines, websites, traditional media outlets and Fortune 500 companies, as well as freelance editors, students and professors. It is an organization built on the advocacy of editing as a craft vital to clear writing and reader advocacy.

Technical Requirements:

Windows
1.4GHz Intel® Pentium® 4 or faster processor (or equivalent) for Windows 7, Windows 8 or Windows 8.1
512MB of RAM (1GB recommended) for Windows 7 or Windows 8
Microsoft Internet Explorer 8, 9, 10, 11; Mozilla Firefox; Google Chrome
Adobe® Flash® Player 11.2+

Mac
1.83GHz Intel Core™ Duo or faster processor
512MB of RAM (1GB recommended)
Mac OS X 10.7.4, 10.8, 10.9
Mozilla Firefox; Apple Safari; Google Chrome
Adobe Flash Player 11.2+

Bandwidth - 1.5 Mbits/sec up and down. We strongly suggest viewing our Webinars with a wired connection.

Some networks, especially those that use a proxy server, may encounter difficulty connecting to our Webinar software. If this is your first Poynter NewsU Webinar, please test your connection.

This Webinar contains audio. Please adjust your headphones or speakers.

Questions? Read our Webinar FAQ or contact us at webinars@newsu.org.

You can watch our Live Webinars on your iPad with a free Adobe Connect app. To watch Webinar replays, your iPad must be able to view Flash media players. The Live Webinar experience on your iPad is very similar to watching it from your computer. You can watch the video, follow the presentation, respond to polling questions, ask the presenter questions and participate in any discussion forums.

Download the free Adobe Connect app from iTunes here. To access the live event, click on the "Join Live Event Now" button on the Webinar landing page. The virtual room will automatically load. Viewing recorded Webinars on iOS devices is not currently supported.