Content and Context: How to Create Native Advertising Content Without Feeling Icky

This Webinar was originally broadcast on:
April 13, 2016 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Title:
Content and Context: How to Create Native Advertising Content Without Feeling Icky
Type:
Webinar
Cost:
$34.95
Originally Broadcast On:
April 13, 2016
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

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About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

Native advertising can resonate with readers, create new revenue streams and help advertisers leverage storytelling. But context is vital for quality branded content.

In this webinar repaly, you will get an overview of native advertising that puts buzzwords into context, and walk through a four-step method for creating effective and high-quality branded content.

What Will I Learn:
  • The best practices for native advertising
  • How native advertising comes to life
  • How to use a four-step process for creating quality branded content
  • Best-in-class brand journalism examples
Who Should Take this Course:

Journalists, editors and creators in media organizations as well as freelancers curious about branded content as an extra income stream who want to understand the opportunities available.

Course Instructor:

Melanie Deziel

Melanie Deziel is an award-winning branded content strategist and consultant, and the founder of The Overlap League, the native ad newsletter. She is a board member of the Native Advertising Institute, has served as an executive judge for the Digiday Content Marketing Awards, and travels the country educating marketing, sales and editorial teams on branded content strategy.

Technical Requirements:

Windows
1.4GHz Intel® Pentium® 4 or faster processor (or equivalent) for Windows 7, Windows 8 or Windows 8.1
512MB of RAM (1GB recommended) for Windows 7 or Windows 8
Microsoft Internet Explorer 8, 9, 10, 11; Mozilla Firefox; Google Chrome
Adobe® Flash® Player 11.2+

Mac
1.83GHz Intel Core™ Duo or faster processor
512MB of RAM (1GB recommended)
Mac OS X 10.7.4, 10.8, 10.9
Mozilla Firefox; Apple Safari; Google Chrome
Adobe Flash Player 11.2+

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