Growing Trust and Engagement With Local News Audiences

Course Overview

Title:
Growing Trust and Engagement With Local News Audiences
Type:
Self-Directed Course
Cost:
This $29.95 course is free thanks to the support of the New America Foundation.
Time Estimate:
This course takes about 3 hours to complete.

About Self-Directed Courses

In a self-directed course, you can start and stop whenever you like, progressing entirely at your own pace and going back as many times as you want to review the material.

Local news faces constant challenges in the digital age. Hyperlocal content is being produced by competitors at every level, from Google on down to community bloggers of all demographics. How can a news organization keep local trust and engagement levels high to maintain a strong business?

Four academics tackled various related issues to discover what was working to engage local readers, how fact-checking was enjoying a revival and how it could be used to not only create a more engaged and more intelligent community but also to help keep politicians and executives of all stripes in check.

What Will I Learn:
  • Techniques for analyzing business and democratic goals
  • An overview of current online news practices
  • What distinguishes fact-checking from other types of reporting
  • What we do and don’t know about the effectiveness of fact-checking
  • How fact-checking can keep local politicians in check
Who should take this course:
  • Journalists, researchers or news directors who would like to establish a fact-checking division in their newsrooms
  • News organization members who aim to keep misinformation from spreading
  • Online news producers who want to increase audience engagement
Training Partner:

New America Foundation

The New America Foundation is a nonprofit, nonpartisan public policy institute that invests in new thinkers and new ideas to address the next generation of challenges facing the United States.

New America emphasizes work that is responsive to the changing conditions and problems of our 21st century information-age economy -- an era shaped by transforming innovation and wealth creation, but also by shortened job tenures, longer life spans, mobile capital, financial imbalances and rising inequality.