As print advertising revenue declines, news organizations must look to new channels to drive sales. Online display advertising can replace some of lost revenue, but other online media such as search engine marketing, sponsored Webcasts and paid seminars also must be considered. There are also many off-line revenue sources.
New revenue streams are being developed in areas such as localized advertising, information services, demographic editions and alternative delivery mechanisms such as audio, video and mobile devices.

This one-hour Webinar, done in partnership with the Knight Digital Media Center and originally broadcast June 16, 2009, will give you an overview of what publishers are doing to develop these new channels and how they can be adapted by your news organization.

Your registration gives you access to the replay plus our bonus resources.