Newswriting for the Web: Words That Work Online on Deadline

This Webinar was originally broadcast on:
November 18, 2010 Enroll Now

Course Overview

Newswriting for the Web: Words That Work Online on Deadline
Originally Broadcast On:
November 18, 2010
Time Estimate:
One hour


About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

Print journalists have always struggled to attract and keep readers, but online reading patterns pose an even greater challenge for writers. The skip-and-scan habit of readers searching for news online requires writing that makes information understandable at a glance, and helps readers make quick choices about where to go next.
Some of the rules of good newswriting apply to any platform, but effective Web writing has some special characteristics. This one-hour Webinar, originally broadcast Nov. 18, 2009, gives you tips to help you make the most of the news for your online audience.

What Will I Learn:
  • What early studies show about online news reading habits
  • How writing for print differs from writing for the Web
  • What defines good newswriting for the Web
  • Specific techniques for effective Web writing
  • Strategies for organizing news and follow-up stories on the Web
Who Should Take this Course:

This course is for everyone who recognizes news is written differently for the Web than it is for print -- and wants to know why and how it's done.

Course Instructor:

Jacqui Banaszynski

Jacqui Banaszynski is a Pulitzer Prize-winning journalist who spent 30 years as a newspaper reporter and editor. She holds a Knight Chair professorship at the Missouri School of Journalism, is an editing fellow at the Poynter Institute and coaches student and professional journalists around the world. You can follow her on Twitter at @JacquiB.

Her series “AIDS in the Heartland” won the 1988 Pulitzer Prize in feature writing.

Technical Requirements:

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