Planning and Executing Your Strategy: Digital Experiences That Drive Results, Part 5

Course Overview

Title:
Planning and Executing Your Strategy: Digital Experiences That Drive Results, Part 5
Type:
Webinar
Cost:
$29.95
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

You can enroll in one of these five seminars at $29.95 each or buy the whole training package of five webinars at $120. (This is a $30 discount or one webinar for free!)

About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

This upcoming Webinar will be broadcast on:
Wednesday, November 07, 2018 at 2:00pm Eastern Time Enroll Now
Can't attend the live Webinar? We'll have an archived replay available soon after the live session. Your registration will give you access to the replay plus our bonus resources.

This webinar puts everything together to enable participants to create compelling digital experiences. It discusses methods and tools for building integrated content strategies that deliver results. The webinar also reviews key performance indicators and discusses ways to track them, report them and use them to make data-driven decisions about creating engaging digital experiences for targeted audiences.

This segment concludes the "Digital Experiences That Drive Results" series. Part 1 of the series introduces content development using voice and depth to target and engage audience segments. Part 2 discusses strategies for maximizing results through search optimization. Part 3 teaches participants to target audiences using direct outreach via newsletters and mobile. Part 4 takes a deep dive into engaging audiences via social media.

Enroll in Training Package and Save

These five webinars are available individually, at $29.95 each or as a series. Buy the complete training package of five webinars at $120; the $30 discount essentially means one webinar is free.

In This Series

What Will I Learn:
  • An overview of content development and delivery strategies
  • A systematic process for defining, planning and executing content initiatives
  • How to create an integrated content calendar
  • The unique insights provided by key performance indicators (KPIs)
  • Methods for tracking and reporting KPIs and using them to make data-driven decisions and proposals
Who Should Take this Course:
  • Professional journalists across platforms, at all career stages
  • Academic journalists (professors and students)
  • Brand journalists (e.g., public relations leaders, self-publishing organizations, etc.)
  • Freelance journalists, bloggers and marketing professionals who are looking to develop content marketing skills
Course Instructor:

Crystal L. Lauderdale

Crystal L. Lauderdale is the first-ever Director of Content Strategy at Alvarez & Marsal, a global professional services firm providing leadership, problem solving and value creation for companies across industries and around the world. Crystal is a journalist turned digital marketing and communications leader who likes to stay at the cutting edge. She is passionate about helping innovative organizations grow and succeed, building teams and strategies that produce measurable results, reaching audiences that range from tech-native Gen Z-ers to parents, legislators, business leaders, investors, media and the general public. Crystal has spent most of her career in entrepreneurial and tech environments like the New York Times Regional Group, Aol’s Patch.com and Florida Polytechnic University, a brand-new state school dedicated to emerging fields in science, technology, engineering and math.

Technical Requirements:

Windows
1.4GHz Intel® Pentium® 4 or faster processor (or equivalent) for Windows 7, Windows 8 or Windows 8.1 or later
512MB of RAM (1GB recommended) for Windows 7 or Windows 8
Microsoft Internet Explorer 8, 9, 10, 11; Mozilla Firefox; Google Chrome
Adobe® Flash® Player 11.2+

Mac
1.83GHz Intel Core™ Duo or faster processor
512MB of RAM (1GB recommended)
Mac OS X 10.7.4, 10.8, 10.9
Mozilla Firefox; Apple Safari; Google Chrome
Adobe Flash Player 11.2+

Bandwidth
1.5 Mbits/sec up and down. We strongly suggest viewing our webinars with a wired connection.

Some networks, especially those that use a proxy server, may encounter difficulty connecting to our webinar software. If this is your first Poynter NewsU Webinar, please test your connection.

This webinar contains audio. Please adjust your headphones or speakers.

Questions? Read our Webinar FAQ or contact us at webinars@newsu.org.

You can watch our Live Webinars on your iPad with a free Adobe Connect app. To watch webinar replays, your iPad must be able to view Flash media players. The Live Webinar experience on your iPad is very similar to watching it from your computer. You can watch the video, follow the presentation, respond to polling questions, ask the presenter questions and participate in any discussion forums.

Download the free Adobe Connect app from iTunes here. To access the live event, click on the "Join Live Event Now" button on the Webinar landing page. The virtual room will automatically load. Viewing recorded webinars on iOS devices is not currently supported.