The Power of Word Choice

This Webinar was originally broadcast on:
September 08, 2016 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Title:
The Power of Word Choice
Type:
Webinar
Cost:
$29.95
Originally Broadcast On:
September 08, 2016
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

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In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

In a world full of rapid social changes, it can be hard to know the right words to use when writing about sensitive topics like race, gender, LGBTQ, religion, mental health, etc. How do you determine which pronoun to identify someone by? Should you use "undocumented worker" and "illegal immigrant" in stories? Which words are ok to use when talking about race? Though there aren't necessarily right and wrong answers to everything, there are resources out there to guide you when deciding which words you use. Sensitivity to the nuances of language is the key to ensuring you get your messages out accurately and effectively. In this webinar, you'll learn how to navigate word choice when writing about sensitive topics and how to find resources to help you.

What Will I Learn:
  • Why you should care
  • How to recognize problem words and terminology
  • How to develop concrete strategies for your organization
  • How to identify resources for help
Who Should Take this Course:

Journalists of all kinds and anyone who deals with community messaging.

Course Instructor:

Brady Jones

Brady is the visiting assistant professor of print design at the University of Missouri School of Journalism. He is also the print editor at the Columbia MIssourian and a secretary of the American Copy Editors Society. He was formerly the front, local and features page designer at the Omaha World-Herald.

Training Partner:

American Copy Editors Society (ACES)

The American Copy Editors Society (ACES) is a nonprofit education and membership organization working toward the advancement of copy editors. Its aim is to provide solutions to editing problems, training and a place to discuss common issues.

ACES is an international members’ alliance of editors working at newspapers, magazines, websites, traditional media outlets and Fortune 500 companies, as well as freelance editors, students and professors. It is an organization built on the advocacy of editing as a craft vital to clear writing and reader advocacy.

Technical Requirements:

Windows
1.4GHz Intel® Pentium® 4 or faster processor (or equivalent) for Windows 7, Windows 8 or Windows 8.1
512MB of RAM (1GB recommended) for Windows 7 or Windows 8
Microsoft Internet Explorer 8, 9, 10, 11; Mozilla Firefox; Google Chrome
Adobe® Flash® Player 11.2+

Mac
1.83GHz Intel Core™ Duo or faster processor
512MB of RAM (1GB recommended)
Mac OS X 10.7.4, 10.8, 10.9
Mozilla Firefox; Apple Safari; Google Chrome
Adobe Flash Player 11.2+

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