Poynter Producer Project (Fall 2018)

Course Overview

Title:
Poynter Producer Project (Fall 2018)
Type:
Online Group Seminar
Cost:
$499.00
Time Estimate:
Each week of the online course will take about four hours, including weekly live discussions and one-on-one coaching sessions. You'll also come to Poynter on September 7 to 9 for a weekend of in-person coaching and feedback.

Tuition covers the online and in-person learning. (Note that travel and hotel are not included in the seminar tuition.) Poynter Prepared members can save 20-25% on this course and all Poynter training. Learn more and join now.

About Online Group Seminars

In an online group seminar, you will gather with other participants in a virtual space, logging in from anywhere, day or night, over the course of several weeks. A faculty member guides the group through new material, moderates discussions and provides individual feedback.

We will offer this online group seminar on the following dates in 2018:
August 17 to September 28, 2018
Applications are due by: August 15, 2018

Making stories work involves more than just teases and live shots. This unique seminar will help you expand your expertise as a TV producer with new writing, storytelling, coaching and ethical decision-making skills.

We're combining the best of online learning with in-person coaching and mentoring to help you tell stronger stories and make those tough calls on deadline.

In the online portion of this seminar, Poynter's Al Tompkins will guide you through weekly readings, activities and live group discussions. You'll also come to Poynter on September 7-9 for a weekend of in-person coaching and feedback.

Throughout this course, you'll gain practical and creative ideas to share with your colleagues and a new energy to bring to your work.

During each week of the online portion of the course, you'll join live discussions, and Al will have office hours to discuss your work one-on-one. Can't attend the live sessions? We'll make replays available of all the live events.

Sept. 7-9, you'll come to Poynter for a weekend of coaching, where you'll meet your online classmates and instructors and learn from one another. (You are responsible for the travel arrangements and costs. The tuition does not cover those costs)

Live Open House: Monday, August. 20 at 1:30 p.m. Eastern

Part 1: Online, August 21, 1:30 p.m. EST Finding focus, story shapes and optimizing your storytelling

Part 2: Online August 28, 1:30 p.m. EST
The Eight BIG motivators that will make every story in the newscast more interesting. It will shape your tease writing and help your newscasts get beyond the simple “what happened” to the much more important question of “so what?”

Part 3: At Poynter, September 7, 8, 9

  • Learn what every producer needs to know about tease writing and active writing.

  • You will learn how to manage ethical pressures even while you are on a tight deadline and no manager is around.

  • You will get 360-degree feedback from your newsroom.

  • Learn what great producers need to stand out from the pack.

  • We will teach you the skills of online and social media writing.

NOTE: You are responsible for the travel arrangements and costs. The tuition does not cover those costs.

Part 4: Online, September 18, 1: 30 p.m. EST

Feedback on your teases. This is a two-hour session online where every producer will submit samples of their work and the group will give live feedback.

Part 5: Online, September 25, 1:30 p.m. EST Developing a career path, exploring ratings and uncovering new income opportunities. For many producers, it is the first real look inside the business of their business.

What Will I Learn:
  • How to find stories that others miss
  • How to find a focus for your story
  • A framework for making ethical decisions on deadline
  • How to write clear, clean copy
  • Techniques for managing peers, managers and subordinates
Who should take this course:

Producers at any stage in their career, including associate and newscast producers as well as executive producers.

Course Instructors:

Al Tompkins

Al Tompkins is The Poynter Institute’s senior faculty for broadcasting and online. He has taught thousands of journalists, journalism students and educators in newsrooms around the world. His teaching focused on writing, reporting, storytelling, ethics, critical thinking, photojournalism, social media and online journalism.

Tompkins has taught television news producers, reporters, photojournalists and managers in his workshops in 49 states, Canada, Egypt, Ecuador, Denmark, Cayman, Iceland and South Africa. He has taught and coached print newsrooms in the U.S. and abroad how to build interactive news websites, how to use video more effectively online and how to manage ethical issues that arise online.

Al is an FAA licensed drone pilot and has organized and lead drone journalism workshops around America that produced more than 325 graduates. He co-authored the drone ethics guide.

Tompkins is the author of the book “Aim For The Heart: Write, Shoot, Report, Produce for TV and Online,” which is being used by more than 125 universities as their main broadcast writing, reporting and ethics textbook.

He co-authored four editions of the Radio and Television News Directors Foundation’s “Newsroom Ethics” workbook. In 1998, Tompkins joined Poynter’s faculty from his job as news director at WSMV-TV in Nashville, Tenn. For 24 years, he worked as a photojournalist, reporter, producer, anchor, assistant news director, special projects/investigations director, documentary producer and news director.

Awards: During his two and a half decades as a journalist, and nearly two decades as a teacher at Poynter, Tompkins has been awarded many of journalism's highest honors.

Tompkins won the National Emmy, the Peabody Award (group award), the Japan Prize, the American Bar Association’s Silver Gavel for Court Reporting, seven National Headliner Awards, two Iris Awards and the Robert F. Kennedy Award. Tompkins was inducted into the Kentucky Journalism Hall of Fame and in 2008 was awarded The Governor’s Award, the highest honor given by the National Academy of Television Arts and Sciences. He has also been honored by the National Press Photographers Association and the Radio and Television News Foundation for contributions to journalism and journalism education.

Al is a juror for the Scripps Howard National Journalism Awards and served as a final juror on the duPont-Columbia Awards, and the Investigative Reporter and Editor awards.

Al earned a Master's Degree in Digital Journalism and Design from the University of South Florida and a B.A. degree in journalism from Western Kentucky University.

Consulting and Teaching in Newsrooms:

Among the hundreds of clients for whom Tompkins taught and/or consulted are: Harvard University Nieman Foundation, ABC Owned and Operated Stations, Telemundo Television Stations; Meredith Television Stations; Scripps Howard Television, NBC owned and operation stations Promotions Directors; Stations; Hearst Argyle Television Stations; Gannett Television Stations; Griffin Communications; NBC Owned and Operated Stations; New York Times Television Stations; Cox Television; Cox Cable, Cox Washington DC Bureau, RUV TV (Iceland), Belo Television Stations; Freedom Newspapers of Florida, Freedom Newspapers of North Carolina, The Raleigh News & Observer, Shurz Broadcast stations, Radio and Television News Directors Association; RTNDA Canada; Radio and Television News Directors Foundation; The Ford Foundation; Hampton University, Kings University, Marymount University, Scranton University, University of Kentucky, University of South Florida, Belmont University, Western Kentucky University, Middle Tennessee State University, The Sacramento Bee; The Scholastic Journalism Association; Global TV Calgary; Global TV Edmonton Ca, CBC Toronto, CBC Calgary, CBC Regina, CTV Toronto, Canada AM; Alabama Broadcasters Association; Arkansas Broadcasters Association; Oklahoma Broadcasters Association; Hawaii Association of Broadcasters; Texas Association of Broadcasters; Ohio AP Broadcasters Association; Pennsylvania Broadcasters Association; Illinois Broadcasters Association; Washington State Broadcasters Association; Georgia Broadcasters Association; Tennessee Broadcasters Association; Louisiana Broadcasters Association; New York State Broadcasters Association; West Virginia Broadcasters Association; Missouri Broadcasters Association; Virginia Broadcasters Association; North Carolina Broadcasters Association; South Carolina Association of Broadcasters; Wisconsin Broadcasters Association; Iowa Broadcasters Association; Oregon Broadcasters, North Carolina Press Association, Alaska Broadcasters Association, Montana SPJ, New Mexico Broadcasters Association; Illinois Press Association, North Carolina Press Association; Hoosier Press Association National Academy of Television Arts and Sciences — NATAS (Pennsylvania); PBS-Nightly Business Report, NATAS(Washington DC); NATAS (Miami); WMC-TV; WSB-TV;KXAS-TV; KHOU-TV; WNEM-TV; KPHO-TV; WEWS-TV; WPTV-TV; WESH-TV; WKMG-TV; WTVW-TV; WPBF-TV; WHO-TV; KWTV-TV; WZZM-TV; WNEP-TV; WTKR-TV; KTHV-TV; KCTV-TV; WGAL; WTVF; WSBT; Bay News 9; News 8 Austin; RNews, WTSP; KTHV; KVUE; WHO-TV, RUV-TV Iceland, WNBC, KCBS, WCBS, WMAQ, WBBM, WFOR, WBZ and WTVT.

Lana Durban Scott

Lana Durban Scott is the senior director of news strategy and operations for The E.W. Scripps Company’s television station group. She manages a system of shared resources and best practices across the company’s thirteen television stations with the goal of producing quality journalism across all platforms. Lana worked at WEWS, a Scripps station in Cleveland, for 15 years prior to joining the Scripps corporate team.

Training Partner:

The Scripps Howard Foundation

The Scripps Howard Foundation is the corporate foundation of The E. W. Scripps Company. Our mission is to advance the cause of a free press through support of excellence in journalism, quality journalism education and professional development. The Foundation helps build healthy communities and improve the quality of life through support of sound educational programs, strong families, vital social services, enriching arts and culture, and inclusive civic affairs, with a special commitment to the communities in which Scripps does business.