In Real-Life Engagement with News Events

This Webinar was originally broadcast on:
May 12, 2016 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Title:
In Real-Life Engagement with News Events
Type:
Webinar
Cost:
$29.95
Originally Broadcast On:
May 12, 2016
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

This webinar is free for Gannett employees. Watch your email for a free promo code to enroll in this webinar for free.

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About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

Before there was Facebook and Twitter, email and cellphones, there was real-time, face-to-face conversation where ideas were presented, positions debated, solutions brainstormed.

The Texas Tribune is renowned for building events that hearken back to these old-school solutions, partially due to the vision of CEO and editor-in-chief Evan Smith. “Events are journalism — events are content,” he says.

In this webinar, we’ll focus on producing editorial events to engage your audience and generate revenue.

We'll talk through how to create a great program (the key to building audiences!), keep the costs low and generate income. We'll also help you strategize about how to best deploy your resources: your staff, your partner organization's staff and contributions, and technology.

What Will I Learn:
  • How to identify your target audiences and develop an event format to reach them
  • How to budget and plan a low cost, high impact news event
  • Tips on partnering and negotiating to keep costs low
  • How editorial and business teams can work together
  • How to develop promotional and post-event outreach plans
Who Should Take this Course:

Anyone within a media organization looking to produce editorial events.

Course Instructor:

Agnes Varnum

Agnes Varnum has been with The Texas Tribune for over three years. She previously served in membership and marketing at the Austin Film Society. Before moving to Texas, Agnes held positions with Icarus Films, the Center for Social Media at American University and as a freelance writer for Indiewire.com and Documentary magazine. She has worked on the AFI Fest in LA, Independent Film Week in NYC, and she has served on programming committees for Silverdocs, Newport International Film Festival, AOL True Stories (now Snag Films) and SXSW.

Technical Requirements:

Windows
1.4GHz Intel® Pentium® 4 or faster processor (or equivalent) for Windows 7, Windows 8 or Windows 8.1
512MB of RAM (1GB recommended) for Windows 7 or Windows 8
Microsoft Internet Explorer 8, 9, 10, 11; Mozilla Firefox; Google Chrome
Adobe® Flash® Player 11.2+

Mac
1.83GHz Intel Core™ Duo or faster processor
512MB of RAM (1GB recommended)
Mac OS X 10.7.4, 10.8, 10.9
Mozilla Firefox; Apple Safari; Google Chrome
Adobe Flash Player 11.2+

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