Course Overview

- Title:
- The Science of Search: Guiding Online Readers to Your Content
- Type:
- Webinar
- Cost:
- $24.95
- Originally Broadcast On:
- November 25, 2008
- Time Estimate:
- One hour
$24.95
About Webinars
In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.
- This Webinar was originally broadcast on:
- November 25, 2008 Enroll Now
You know readers are out there, but how do they find you online? In this one-hour Webinar, originally broadcast Nov. 25, 2008, we'll talk about ways to use search keywords and other tools that help news aggregators and social media sites point to your online content.
What Will I Learn:
- How URLs help readers find and use your site
- What metadata is and why you need it on your content
- How to use existing resources to improve your "findability"
- How to keep up with search keyword trends and avoid stupid SEO tricks
Who Should Take this Course:
This course is for everyone who wants to pull more readers toward their Web sites to increase their visibility -- and their hits.
Course Instructor:
Eric Ulken
Eric Ulken spent four years at the Los Angeles Times, most recently as editor for interactive technology. In this role he guided the paper's development of new ways of collecting, organizing and presenting information through the use of database, mapping and visualization tools. Among the projects he led was the creation of the Homicide Map, an online effort to illustrate demographic and geographic trends in homicides in Los Angeles County. He was previously managing editor for news at the Times' website, latimes.com.
Eric left the Times in November 2008 to spend a year studying effects of new technology on the practice of journalism around the world. In summer 2009 he was an Arthur F. Burns fellow at Spiegel International, the English-language online edition of Germany's leading news magazine. This year he spent a semester as the Canwest Global visiting professor at the University of British Columbia's Graduate School of Journalism.
Eric holds a bachelor's of journalism in broadcast news from the University of Missouri-Columbia and a master's degree in communication management from the University of Southern California. He is originally from New Orleans.
Technical Requirements:
This Webinar contains audio. Please make sure you've got your headphones and speakers adjusted.
For the best experience, we suggest that:
- PC users use Internet Explorer or Netscape/Mozilla/Firefox
- Mac users use Netscape/Mozilla/Firefox or Safari
- You set your monitor resolution to 1024 x 768 or higher
- You use a high-speed connection
Questions? Read our Webinar FAQ or contact us at webinars@newsu.org.
