- This Webinar was originally broadcast on:
- November 25, 2008 Enroll Now
Course Overview
- Title:
- The Science of Search: Guiding Online Readers to Your Content
- Type:
- Webinar
- Cost:
- $24.95
- Originally Broadcast On:
- November 25, 2008
- Time Estimate:
- One hour
$24.95
About Webinars
In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.
You know readers are out there, but how do they find you online? In this one-hour Webinar, originally broadcast Nov. 25, 2008, we'll talk about ways to use search keywords and other tools that help news aggregators and social media sites point to your online content.
What Will I Learn:
- How URLs help readers find and use your site
- What metadata is and why you need it on your content
- How to use existing resources to improve your "findability"
- How to keep up with search keyword trends and avoid stupid SEO tricks
Who Should Take this Course:
This course is for everyone who wants to pull more readers toward their Web sites to increase their visibility -- and their hits.
Course Instructor:
Eric Ulken
Eric Ulken is assistant managing editor, digital, at The Seattle Times. Prior to joining the Times, he spent two years traveling, teaching and consulting on topics related to online journalism. Before that, he was editor for interactive technology at the Los Angeles Times, where he founded the paper’s data desk, a cross-functional team of developers, designers and reporters responsible for producing data-driven journalism projects.
Technical Requirements:
This Webinar contains audio. Please make sure you've got your headphones and speakers adjusted.
For the best experience, we suggest that:
- PC users use Internet Explorer or Netscape/Mozilla/Firefox
- Mac users use Netscape/Mozilla/Firefox or Safari
- You set your monitor resolution to 1024 x 768 or higher
- You use a high-speed connection
Questions? Read our Webinar FAQ or contact us at webinars@newsu.org.