The Nuts and Bolts of Setting a Digital Strategy

This Webinar was originally broadcast on:
October 14, 2015 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

The Nuts and Bolts of Setting a Digital Strategy
Originally Broadcast On:
October 14, 2015
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

This Webinar is part of a Digital Products and Strategy package. You save 30 percent if you enroll in the package rather than the individual Webinars.

About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

Drafting your short-term and long-term digital strategies can seem so daunting that you don't know where to begin. Where does the editorial strategy fit in? What about technology? Revenue? What are the appropriate goals and metrics? What are the resources -- personnel and budget -- that are needed? What new whizbang tools should you invest in?

In this Webinar, you will learn how to marry the journalism to the business, know your audience and make the most of your resources.

This Webinar is part of a two-day back-to-back Webinar package, which also includes How to Plan for a Great Digital News Product. You can sign up for each individual Webinar for $29.95 or enroll in both for a 30 percent discount. For more information on special package pricing or to register for both Webinars, click on our Digital Products and Strategy Webinar Special here.

What Will I Learn:
  • How to set appropriate goals and KPIs for your long-term and short-term digital strategy
  • How to plan so editorial, technical and business components don't get lost or minimized
  • How to monetize your best work and make sure it gets seen
  • How to use A/B testing, metrics and intuition to build a loyal base
  • How to get buy-in on your vision and rally a cross-functional team around that vision
Who Should Take this Course:

New to mid-level editors, producers and product managers interested in long-term planning and developing successful strategies.

Course Instructor:

Megan Chan

Megan H. Chan is director of digital operations at The Washington Post. Previously, she was director of digital products at POLITICO, where she focuses on digital development for the Web and mobile. She oversees the social media and election results teams as well. Previously, she was the online Washington editor at USA TODAY. She has also worked for The Wall Street Journal Europe in Brussels, Newsday and the Star-Tribune. Megan graduated from the University of Southern California with a bachelor's degree in print journalism and a minor in East Asian Studies. She also holds master's degrees from the Columbia University School of Journalism, with a specialty in arts and culture.

Technical Requirements:

1.4GHz Intel® Pentium® 4 or faster processor (or equivalent) for Windows 7, Windows 8 or Windows 8.1
512MB of RAM (1GB recommended) for Windows 7 or Windows 8
Microsoft Internet Explorer 8, 9, 10, 11; Mozilla Firefox; Google Chrome
Adobe® Flash® Player 11.2+

1.83GHz Intel Core™ Duo or faster processor
512MB of RAM (1GB recommended)
Mac OS X 10.7.4, 10.8, 10.9
Mozilla Firefox; Apple Safari; Google Chrome
Adobe Flash Player 11.2+

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