How News Organizations Can Make The Most Of Snapchat
- This Webinar was originally broadcast on:
- April 30, 2015 Enroll Now
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- How News Organizations Can Make The Most Of Snapchat
- Originally Broadcast On:
- April 30, 2015
- Time Estimate:
- One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.
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In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.
Snapchat is a mobile app that allows you to take photos and videos, add text, emoji and drawings and then set them to vanish in seconds. It can also be a way to build a narrative by combining these elements using Snapchat Stories. The New York Times' Nick Bilton described himself as "borderline obsessed" with Snapchat Stories, saying that the social network gives the user a "real" snapshot of a moment or a person, rather than a carefully selected or edited view available on other social networks. The majority of Snapchat users are between 13 and 25, so there’s tremendous value for newsrooms in this blink-and-you-miss-it messaging.
Let’s start with the basics: what Snapchat is, how to use it and how to create a Snapchat Story. From there, let’s talk Snapchat strategy: what kind of place will Snapchat occupy in your newsroom? What makes a project a Snapchat project as opposed to an Instagram, Tumblr or other social media project? What makes a Snapchat Story successful, and how do you replicate that success in new and interesting ways that translate back to boost your newsroom and engage with your audience in a different way? And why do you sink time into something that vanishes?
We’ll parse the ins and outs of bringing Snapchat into a newsroom, including examining opportunities for user-generated content and further reporting on the medium.
What Will I Learn:
- How to use Snapchat (and create a Snapchat Story)
- How to build an audience on Snapchat (and measure its growth/worth/what does it all mean anyway?)
- How to talk to your newsroom about Snapchat
- How to use Snapchat for citizen journalism projects
- How to use Snapchat for reporting/original content that will live off Snapchat
Who Should Take this Course:
Community managers, digital editors, social media pros and reporters who want to experiment with social storytelling on a platform of the people
Julia Carpenter is a digital audience producer at The Washington Post, where she pilots strategy for Tumblr and Snapchat and works with user-generated content in the national and politics sections. She’s on the social medias (all of them) at juliaccarpenter.
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