Course Overview
- Title:
- Social Networks: The New Architecture of the Web
- Type:
- Webinar
- Cost:
- $24.95
- Originally Broadcast On:
- April 14, 2009
- Time Estimate:
- One hour
24.95
About Webinars
In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.
- This Webinar was originally broadcast on:
- April 14, 2009 Enroll Now
Social networks have caught the imagination of the online public like no other Internet phenomenon. More than 250 million people have signed up for major networks such as MySpace, Facebook, LinkedIn and Twitter. Another 3,000 special-interest social networks have sprung up. What's more, companies like Procter & Gamble, Disney and Starwood Hotels are making these communities a centerpiece of their marketing programs.
Why are social network so popular? What is the special sauce that has the average Facebook user logging on a half-dozen times a day? Not only do these sites help manage people's sprawling networks of casual contacts, they increasingly serve as guides to important information, in some cases taking over the role traditionally performed by journalists.
This Webinar, originally broadcast April 14, 2009, will examine the secrets of social networking and offer ideas for how to adopt them as a foundation for reader communities.
What Will I Learn:
- Why online "friends" are the foundation of social networks' appeal
- How trusted sources are migrating from mass media to friends' networks
- From examples of news organizations that are leveraging social networks to extend their influence
- What newspapers can do right now to tap into emerging communities
Who Should Take this Course:
This course is for newsroom leaders who want to tap into the social networks that are forming online and leverage them to their advantage.
Course Instructor:
Paul Gillin
Paul Gillin is a speaker, writer and social media marketing consultant in Boston, Mass.
Training Partner:
Knight Digital Media Center
The Knight Digital Media Center is a partnership of the University of California at Berkeley Graduate School of Journalism and the Annenberg School for Communication at the University of Southern California in Los Angeles.
Technical Requirements:
This Webinar contains audio. Please make sure you've got your headphones and speakers adjusted.
For the best experience, we suggest that:
- PC users use Internet Explorer or Netscape/Mozilla/Firefox
- Mac users use Netscape/Mozilla/Firefox or Safari
- You set your monitor resolution to 1024 x 768 or higher
- You use a high-speed connection
Questions? Read our Webinar FAQ or contact us at webinars@newsu.org.