A Guide to Staying Ahead in Digital Transformation

Course Overview

Title:
A Guide to Staying Ahead in Digital Transformation
Type:
Webinar
Cost:
$29.95
Originally Broadcast On:
October 13, 2016
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

Save 20 percent on this course and more by becoming a Poynter Prepared Member. Learn more and join now.

Watching as a group in a conference room or classroom? Help keep our Webinar costs low by selecting the appropriate price point. This purchase gives you one computer access into the live and recorded presentation.

About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

This Webinar was originally broadcast on:
October 13, 2016 Enroll Now

Digital denial is over. But catching up AND positioning for what lies ahead is no easy trick. Poynter media business analyst Rick Edmonds works full-time to understand evolving business models. This webinar will include his take on where digital transformation efforts stand and what key issues to expect in 2017.

What Will I Learn:
  • How to spot the next wave of digital disruption – whatever your business
  • The Facebook juggernaut and how it continues to change publishing businesses
  • Getting good at video in a hurry
  • What marketing help do local advertisers want--or not want--anymore
Who Should Take this Course:

Editors and other newsroom leaders, advertising or business side staff members, and anyone trying to make sense of the current media climate. This webinar is for media business leaders planning for 2017 as well as editorial executives who are looking for perspective on how they can help with a turnaround.

Course Instructor:

Rick Edmonds

Rick Edmonds is media business analyst for the Poynter Institute where he has done research and writing for the last 15 years. His commentary on the industry appears regularly on Poynter.org. He also was co-author of the newspaper chapter of the Pew Research Center’s State of the News Media report 2004 through 2014. He worked as a reporter and editor at the Philadelphia Inquirer from 1977-1982 and worked as an editor and publisher for the St. Petersburg Times organization from 1982-1993.

Technical Requirements:

Windows
1.4GHz Intel® Pentium® 4 or faster processor (or equivalent) for Windows 7, Windows 8 or Windows 8.1
512MB of RAM (1GB recommended) for Windows 7 or Windows 8
Microsoft Internet Explorer 8, 9, 10, 11; Mozilla Firefox; Google Chrome
Adobe® Flash® Player 11.2+

Mac
1.83GHz Intel Core™ Duo or faster processor
512MB of RAM (1GB recommended)
Mac OS X 10.7.4, 10.8, 10.9
Mozilla Firefox; Apple Safari; Google Chrome
Adobe Flash Player 11.2+

Bandwidth - 1.5 Mbits/sec up and down. We strongly suggest viewing our Webinars with a wired connection.

Some networks, especially those that use a proxy server, may encounter difficulty connecting to our Webinar software. If this is your first Poynter NewsU Webinar, please test your connection.

This Webinar contains audio. Please adjust your headphones or speakers.

Questions? Read our Webinar FAQ or contact us at webinars@newsu.org.

You can watch our Live Webinars on your iPad with a free Adobe Connect app. To watch Webinar replays, your iPad must be able to view Flash media players. The Live Webinar experience on your iPad is very similar to watching it from your computer. You can watch the video, follow the presentation, respond to polling questions, ask the presenter questions and participate in any discussion forums.

Download the free Adobe Connect app from iTunes here. To access the live event, click on the "Join Live Event Now" button on the Webinar landing page. The virtual room will automatically load. Viewing recorded Webinars on iOS devices is not currently supported.