Tell Your Story in One-Minute-Forty: Creating Powerful Video Stories

This Webinar was originally broadcast on:
July 16, 2014 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Tell Your Story in One-Minute-Forty: Creating Powerful Video Stories
Originally Broadcast On:
July 16, 2014
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

This Webinar is free for members of the Council on Foundations. Check your email for a promo code.

About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

Time is our most precious gift. When viewers give you the gift of their time, you have to deliver your story clearly and powerfully.

So we will show you how to tell your story in less than 100 seconds.

Nationally recognized Poynter faculty member Al Tompkins will show you what makes a great story. He will deconstruct examples to illustrate what works and what doesn't, so you can get practical advice about story content and video technique.

Whether you have access to a production studio or a mobile phone and an editing app, the key to your success is finding a message that connects with one of the eight big motivators that we will explain in our Webinar.

In addition, you'll get materials and resources to guide your storytelling process and map out the video that will help you create powerful messages.

What Will I Learn:
  • How to leverage sound, images and copy.
  • How to develop characters and a narrative that cleanly and creatively hooks viewers with your foundation's vision of a better world.
  • How to find a message that connects with one of the eight big motivators for viewers.
  • The secrets of sentence structure.
  • How to narrate like Morgan Freeman. Seriously.
Who Should Take this Course:

Specifically created to guide community foundations in producing 100-second videos to tell the stories of their work in the community, this Webinar is for anyone who wants to learn what makes a great 100-second story. Members of the Council on Foundations can attend for free. Watch your member email for details.


Knight Foundation

The John S. and James L. Knight Foundation advances journalism in the digital age and invests in the vitality of communities where the Knight brothers owned newspapers. Knight Foundation focuses on projects that promote community engagement and lead to transformational change.

Training Partner:

Council on Foundations

The Council on Foundations is formed of approximately 1,600 independent, operating, community, public and company-sponsored foundations, and corporate giving programs in the United States and abroad. The Council’s mission is to provide the opportunity, leadership, and tools needed by philanthropic organizations to expand, enhance, and sustain their ability to advance the common good.

Technical Requirements:

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