Periscopes, Peaches and Yaks: What's Next in Social Media
- Periscopes, Peaches and Yaks: What's Next in Social Media
- Originally Broadcast On:
- February 24, 2016
- Time Estimate:
- One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.
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- This Webinar was originally broadcast on:
- February 24, 2016 Enroll Now
- Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.
New social networks are topping the app store charts, across broad categories like group messaging, anonymous location-based forums, livestreaming and more. With so many new social media services popping up, it’s hard to keep up.
From Snapchat to Yik Yak, WhatsApp to Peach, we’ll look at the latest players in social media and discuss how to determine when to incorporate a new platform into your digital strategy. We’ll also explore ways to use established social networks to boost your news gathering.
We'll discuss some social networks emerging right now, and outline a process for how to think through adopting new ones and evaluate whether they're even worth your time.
What Will I Learn:
- An overview of emerging social networks and trends across them
- How to determine when to incorporate a new social network into your digital strategy
- How to use established social networks in new ways to boost your newsgathering
- How to avoid chasing after shiny objects
- How to measure what's working and drop what's not
Who Should Take this Course:
Managers, editors, social media teams, educators or reporters who want to stay on the leading edge of their newsroom's technology adoption.
Katie Hawkins-Gaar is digital innovation faculty at The Poynter Institute, where she geeks out about newsrooms testing out new and exciting ideas. Before joining Poynter, she was the editor for CNN iReport, the network’s global participatory news community. A leading expert in user-generated content, Hawkins-Gaar was responsible for the site’s editorial and social strategy, setting verification standards and leading an editorial team of producers based in Atlanta and London. You can reach her most anywhere at @katiehawk.
Ren LaForme is an Interactive Learning Producer at Poynter’s News University, but strongly prefers his vanity title, Executive Director of Awesome. He is one half of the duo responsible for #40BetterHours, a project to improve the workweek, and runs the Knight-funded digital tools catalog. He is also the cofounder of ONA’s Tampa Bay chapter and cofounder of Tampa Bay Media & Digital, a meetup group for locals who work in news media or on the Internet.
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