Course Overview
- Title:
- What the Fifth Estate Can Do – and Can They Do It for You?
- Type:
- Seminar Snapshot
- Cost:
- $24.95
- Time Estimate:
- One hour and 20 minutes
About Seminar Snapshots
A Seminar Snapshot captures the key learning points of a seminar presentation at The Poynter Institute or at another training event. A snapshot features edited video highlights and other materials offered during a seminar presentation.
Poynter faculty Kelly McBride leads a discussion of how traditional media can partner with the exploding sector of freestanding websites and blogs.
In this broadcast replay, Fifth Estate entrepreneurs share their aspirations and practices – and the benefits they see in partnering. Speakers include Drew Curtis of Fark.com, Shawn Williams of Dallas South Blog and Tracy Record, West Seattle blog. These community-based journalists already are collaborating with leading media outlets such as USA Today, ESPN, the Dallas Morning News and the Seattle Times.
The presentation was given May 6, 2010, as part of a two-day conference at The Poynter Institute, “Stretching Your News Budget with User Content.”
What Will I Learn:
- How increased site traffic flows both ways in a successful partnership
- How the Fifth Estate can extend community reach and diversity in your digital report
- What’s different and what’s compatible in the publishing norms of these start-ups
- How giving a little credit can substitute for financial compensation
Who should take this course:
Editors, publishers, producers and news directors who are interested in enhancing their website with community content. This replay is also for media entrepreneurs who are considering partnership opportunities.
Kelly McBride
Kelly McBride is a writer, teacher, and one of the country's leading voices when it comes to media ethics. She has been on the faculty of The Poynter Institute since 2002. She currently runs the Ethics Department and also works in the Reporting, Writing and Editing Department at Poynter. Before coming to Poynter, she was an award-winning religion reporter at The Spokesman-Review newspaper in Spokane, WA.
Drew Curtis
Drew Curtis can fly. He also runs Fark.com, the original social news aggregator and, oddly enough, the largest single repository of cat pictures on the Internet. He has written a book, called “Its not News, Its Fark - How Mass Media Tries to Pass Off Crap as News” and it’s about how the mass media passes off crap as news. It has nice fonts. Drew and Fark have appeared in every major media outlet you can think of. Additionally, Fark has been its own category on Jeopardy - twice
Tracy Record
Tracy Record is editor and co-publisher of West Seattle Blog, the first financially self-sustaining online-only neighborhood-news operation in the Seattle area. Advertising revenue is the sole source of income for their three-person household and also covers business expenses including paid freelance journalists, photographers and developers. West Seattle Blog recently was honored as "West Seattle Business of the Year" by the local Chamber of Commerce and also is participating in the J-Lab Networked Journalism Project. She and co-publisher/husband Patrick Sand started WSB in late 2005 as a more conventional "blog" but found it morphing into a news site starting a year later, and they turned it into a business in late 2007, at which time Record ended her 30-plus-year conventional-media career.
Shawn Williams
Shawn Williams is publisher and editor of the nonprofit news website DallasSouthNews.org and frequent columnist for the Dallas Morning News. Dallas South News is a nonprofit organization utilizing technology, social media and journalistic principles to empower and inform diverse communities. Dallas South News uses a combination of traditional journalists, citizen journalists and bloggers to provide a fresh perspective to news stories important to Southern Dallas communities. Dallas South was granted credentials by the Democratic National Committee to cover the party’s 2008 National Convention in Denver, Colorado. Williams also has written for the North Dallas Gazette, Paris News and D Magazine and he appears monthly as a guest commentator on WFAA Channel 8’s Inside Texas Politics.
Technical Requirements:
This Broadcast contains audio. Please make sure you've got your headphones and speakers adjusted.