It's the second week of our Five Fridays campaign. Each Friday in August, Poynter's NewsU is offering a discount on select NewsU courses. So watch your email each week for the savings. The discount is good on Friday only, so act quickly.

Save 30 percent this Friday on these courses:

Writing Online Headlines: SEO and Beyond: Write headlines that work everywhere online, from search results to article pages to RSS feeds to mobile apps.

How to Use Detail in Your Writing: How to collect and select details that turn routine reporting into powerful storytelling.

Making Words, Pictures and Sound Work Together: Don't let text, pictures and audio compete for the viewer's attention. Learn how words and images can work together to engage your audience.

Leading with Digital to Sell More Print and Broadcast: Learn how to make your digital media generate print dollars.

Six Traits of Successful Entrepreneurial Journalists: Discover what it takes to grow an idea into a thriving content business.

Use this code when you purchase any--or all--of these five courses on Friday, Aug. 10 and you'll save 30 percent: 2ndFridayFive

A reminder: The code expires at 11:59 p.m. Eastern time Aug. 10, so sign up now so you don't miss out on the savings. You must enroll in the courses before midnight, but your registration gives you unlimited access to the courses.

And watch your email each week for Five Friday savings.

The fine print: This offer is good only on Friday, Aug. 10, 2012, and is good only for select courses. It cannot be combined with other offers.

Questions? Email us at info@newsu.org