Mobile Content: Seven Business Strategies for News Media

This Webinar was originally broadcast on:
January 19, 2012 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Title:
Mobile Content: Seven Business Strategies for News Media
Type:
Webinar
Cost:
$29.95
Originally Broadcast On:
January 19, 2012
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

Apple’s iTunes store has 200 million credit cards on file. Google’s Android OS is installed on more than 600,000 devices each day. And according to some projections, mobile devices will overtake the desktop computer on the web by 2014.

As readers and advertisers shift their time and money to mobile, finding new revenue is a top priority in most news organizations.

This Webinar will help you understand the "big picture" of mobile content, and focus on some of the lessons the industry has been learning.

Others in the Webinar series include:

What Will I Learn:
  • What consumers are willing to pay for on mobile
  • Strategies being used by news organizations to make money on mobile platforms
  • The latest rules for working with Apple’s iTunes store
  • How the iTunes store compares with the Android Market
  • The state of mobile advertising
  • Innovations being pursued by media companies to build audience and revenues
Who Should Take this Course:

Newsroom leaders, entrepreneurs and anyone interested in the latest trends in mobile audiences and business trends.

Course Instructor:

Damon Kiesow

Damon Kiesow is a senior product manager at The Boston Globe, where he helps develop new mobile apps and mobile websites for Boston.com and BostonGlobe.com.

In 2010-2011 he was the Digital Media Fellow at The Poynter Institute, studying and writing about the use of mobile technology in journalism. He has presented at numerous conferences and Webinars on the topics of mobile media, change leadership, multimedia newsroom management and photojournalism.

Technical Requirements:

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