New Business Incubation

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Posted By:
Jeremy Caplan
CUNY Graduate School of Journalism

This course is part of the new program in Entrepreneurial Journalism at the CUNY Graduate School of Journalism.

At the heart of the entrepreneurial journalism program, the incubation course is where students will identify business models for their businesses and create business plans—and in some cases prototypes and even products—for their own businesses. They will incubate those businesses in this class, which will consist of a short weekly class gathering as well as one-on-one work with the faculty and advisors brought into the school. Such experts will help address, among other subjects, technology, law, marketing, advertising, and so on—a list we are developing now. Students will also be encouraged to reach out to potential partners and to participate in relevant industry gatherings. The product of the class is the business idea, model and plan, which students present at the end of the course to a group of investors.