Introduction to Public Relations


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Posted By:
Richard Murphy
School:
Wayne State College
Level:
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This course is a study of the principles and practices of effective public relations (PR) with exercises and projects emphasizing application of media skills for business, educational, and political communication. Upon completing this course, students will: 1. Understand basic theories and principles of PR as used firms, social agencies, trade organizations, government, education, sports, and entertainment. 2. Discuss the role of PR in contemporary society. 3. Critique and contrast various applications of PR in contemporary society. 4. Design and engage in a PR project. 5. Demonstrate competence in developing press releases for print and broadcasting. 6. Demonstrate competence in conducting and analyzing PR research.