The Media Business

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Posted By:
Chris Reed
Claremont Graduate University

Syllabus for a 2 unit (half semester) course offered at the Center for Management in the Creative Industries, a partnership between Claremont Graduate University, the Drucker School of Management, the Sotheby's Institute, and the Getty Leadership Institute.

The course examines the business models relating to the production and distribution of books, music, films, television programs, sports, news and information, and related industries. Students will understand how fundamental economic principles have formed the underpinnings of contemporary media distribution business models and how recent technological innovation has begun to reshape the content business landscape. Students will gain exposure to the market demands, economic context, and legal and regulatory environment in which creators and content business executives must decide how to create, produce, and distribute the next generation of the American cultural experience.