Audience development
Each day, Poynter's News University will share a tip, a suggestion or idea to help your reporting, writing, editing, photography, design, and multimedia work better. We'll draw tips from our more than 150 training modules. Follow us on Twitter with our #nutip hashtag. Or subscribe to our RSS feed.
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#572Subjects do not define audiences; people do. Study your potential audience using surveys, focus groups, in-depth interviews and observation.Jul 26, 2012
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#513Incentives will rally your online troops. Empower your users to spread the word about projects or businesses, and reward your users for referring their friends.Jan 09, 2012
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#385Email newsletters are an effective way to direct users to your site and create a loyal audience. Don’t consider emails old-fashioned.Jun 09, 2011
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#96When testing a new product, make two or three prototypes to show to the target audience and to potential advertisers.Jun 12, 2010
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#89Don’t limit your target audience too much when creating a new product or you are likely to not have enough population to make the product worthwhile.Jun 05, 2010
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#81To target your audience, find reports on how it consumes media. Look for academics and organizations that study your audience and ask for recommendations and reports. Sometimes even large media companies that target your audience will have information on how that audience behaves.May 28, 2010
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