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Each day, Poynter's News University will share a tip, a suggestion or idea to help your reporting, writing, editing, photography, design, and multimedia work better. We'll draw tips from our more than 150 training modules. Follow us on Twitter with our #nutip hashtag. Or subscribe to our RSS feed.
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#538Make it as easy as possible for your web and mobile readers to find the most important information in your story. Use such tools as bullets, subheads and numbered lists.Apr 02, 2012
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#529Anticipate questions that readers might have when you are writing for the web. Become an advocate for them and tell them what they want to know.Feb 29, 2012
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#515A key selling point for webpages: Put fewer stories on a page and include stronger visual elements.Jan 17, 2012
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#510Search engine optimization builds audience. Use conversational keywords with a little attitude to draw people to your site.Dec 30, 2011
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#507Anecdotal leads work on the web and mobile devices only if they are done really well. If you use them to back into a story, readers will abandon you.Dec 21, 2011
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#465Each advertiser should expect to get 20,000 to 30,000 page views per month; if your site gets 100,000 hits a month, three to five advertisers can share the same ad spaceSep 28, 2011
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#459Engaging the community in real and meaningful ways on your website doesn’t mean posting pet photos; it means having conversations that improve the journalism you’re trying to produce.Sep 19, 2011
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#449Build your online community network by linking to relevant community sites and blogs. They make your journalism better, and you give them a wider audience.Sep 05, 2011
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#417To be successful online, move into the traffic cop role, giving or directing readers to all the news in your area.Jul 20, 2011
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#411Have a limited online ad availability: Just as everybody wants to go to a party they can't get into, advertisers want to get into a space so popular it’s hard to get into.Jul 12, 2011
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