Training Tip of the Day

Each day, Poynter's News University will share a tip, a suggestion or idea to help your reporting, writing, editing, photography, design, and multimedia work better. We'll draw tips from our more than 150 training modules. Follow us on Twitter with our #nutip hashtag. Or subscribe to our RSS feed.

  • #198
    If education is your beat, you need to spend time in the actual classrooms. Developing relationships can help make that happen.
    Sep 27, 2010
    Education, Reporting
  • #197
    Most video stories on the Web are short – 30 to 90 seconds. A longer story is 2 to 5 minutes. Your viewers can easily click to another site if the story goes on too long or is not engaging viewing.
    Sep 25, 2010
  • #196
    Identifying nonprofits that are tax-exempt is key for journalists. These organizations must release a fair amount of financial information to the public, which can help with many stories.
    Sep 24, 2010
    Reporting
  • #195
    Be sure that the person offering consent is authorized to do so. Entering private property along with law enforcement officers, for example, can be an intrusion that subjects a blogger to legal risk, unless the property owner/occupant has consented to the blogger’s entry and newsgathering activities.
    Sep 23, 2010
    Reporting
  • #194
    In effective Web newswriting, form follows and serves function. Be aware of the core purpose of the information: to alert readers to breaking news, update news, answer core reader questions or provide how-to or how-to-help information.
    Sep 22, 2010
    online, Writing
  • #193
    Before dedicating a lot of time to potential clients, make sure they have interest in your product, the authority to make spending decisions and the ability to spend.
    Sep 21, 2010
    Advertising & Sales
  • #192
    Learn from each alternative story form you publish. What worked? What didn't? How can you do it better next time?
    Sep 20, 2010
    design, Editing, Writing
  • #191
    Be sure to measure traffic. Google Analytics, Bit.ly, Feedburner.com, Sitemeter.com, and Quantcast.com all provide this for free.
    Sep 19, 2010
    Online, Multimedia
  • #190
    Looking for responses to a national story? Search Facebook for area residents who said something about it in their Status Update.
    Sep 18, 2010
    Online, Multimedia
  • #189
    When it comes to dealing with difficult conversations, if you are using avoidance regularly, it might be a sign that you are in a dysfunctional organization. You need to either step up and work to fix it, or move to a better workplace.
    Sep 17, 2010
    Leadership, Management