Tablet Design and Storytelling: Poynter EyeTrack Research

This Webinar was originally broadcast on:
November 15, 2012 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Title:
Tablet Design and Storytelling: Poynter EyeTrack Research
Type:
Webinar
Cost:
$29.95
Originally Broadcast On:
November 15, 2012
Time Estimate:
About an hour

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About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

Get a heads up on what it takes to engage readers using touch screens. Poynter's recent EyeTrack study reveals the latest analysis with practical tips for creating stories that make use of interactivity and touch.

Tablet storytelling requires the same sort of finesse necessary for print or Web design. But touch … well, that’s the new factor in keeping a reader engaged.

What Will I Learn:
  • How to craft stories that satisfy users of tablet and mobile
  • How reading styles differ across age groups and audiences
  • How much people read, how they connect with a tablet screen and what helps them to focus on a story
  • How to build audience by understanding the most desirable forms
Who Should Take this Course:

Anyone interested in building audience and storytelling on tablets—journalists, non-profit and PR experts, educators, students, designers and developers.

Course Instructor:

Sara Quinn

Sara Quinn teaches visual journalism, leadership and multimedia. She directs Poynter's EyeTrack research of reading habits, which helps journalists determine the best forms for storytelling in print, on tablet and online. She also directs the Poynter Institute's custom training programs. You can follow her on Twitter @saraquinn.

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