Election 2012 Reporting: Understanding Opinion Polls

This Webinar was originally broadcast on:
January 26, 2012 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Election 2012 Reporting: Understanding Opinion Polls
Originally Broadcast On:
January 26, 2012
Time Estimate:
One hour

About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

Journalists are bombarded with data from polls, especially when election season approaches. Learn to be confident at identifying legitimate numbers from the sloppy surveys and know how to effectively evaluate polling methods. This Webinar will teach you tools needed to accurately and confidently report on polls.

What Will I Learn:
  • The science of how polling works
  • How to determine the legitimacy of a poll
  • Analyze the quality of survey questions
  • How to know “who’s ahead?” And if they’re really ahead
Who Should Take this Course:

Journalists, bloggers, voters, J-school students, political science majors and anyone who wants to know more about how election polls work.

Course Instructor:

Claudia Deane

Claudia Deane is the associate director for public opinion and survey research at the Kaiser Family Foundation, where she works on a variety of survey-related projects focused primarily on understanding the public’s views on health policy issues.

Training Partner:

American Association for Public Opinion Research

The American Association for Public Opinion Research is the leading professional organization of public opinion and survey research professionals in the U.S., with members from academia, media, government, the non-profit sector and private industry.

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