Course Overview
- Title:
- Five Motivators to Engage Viewers: A Poynter Tutorial
- Type:
- Video Tutorial
- Cost:
- $9.95
- Time Estimate:
- 13 minutes
About Video Tutorials
In a video tutorial, Poynter faculty teach tightly focused lessons on key journalism skills. Loaded with practical examples and instruction, each tutorial gives you tools you can put to work for you right away.
Your audience can get information from a nearly limitless variety of sources. So how do you get readers and viewers to come to you? In this video lesson, Poynter's Al Tompkins will show you five reasons people will watch or read any story.
You'll learn how to make your story memorable by tapping into the themes that people care most deeply about. These motivators won't tell you what to cover. But they will guide the way you frame and tell your story.
Watch the free video preview
What Will I Learn:
- Five main reasons that people watch and read stories
- How to use these motivators to make your story pop
- How to avoid overused themes that can water down your work
This video lesson is part of Telling Memorable Video Stories: A Poynter Tutorial Series. You can purchase the individual lesson here or purchase the entire series.
Who should take this course:
Reporters, producers and other writers who want to tell stories that connect with their audience.
Al Tompkins
Al Tompkins is Senior Faculty/Broadcast and Online at The Poynter Institute. He is the author of Aim for the Heart: A Guide for TV Producers and Reporters, which is being used by more than 70 universities as their main broadcast writing textbook, and the Poynter NewsU course Reporting, Writing for TV and the Web: Aim for the Heart. He is also the author of Telling Memorable Video Stories, a video tutorial series at Poynter's NewsU.
Tompkins teaches in seminars at Poynter and teaches at workshops and conferences on the road. He has been a presenter at national conventions for IRE, RTDNA, NABJ, NAHJ, AAJA, Unity, NLGJA, PRNDI and NPPA. Since 1998, he has taught seminars and workshops in 41 states and four countries.
Technical Requirements:
This course requires the Flash Player 8 plug-in. For the highest quality viewing experience, we recommend using Flash 9 or higher.
This course contains audio, so please make sure you have your speakers or headphones on.