Write with Voice and Tone

This Webinar was originally broadcast on:
February 09, 2011 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Write with Voice and Tone
Originally Broadcast On:
February 09, 2011
Time Estimate:
One hour and 15 minutes

About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

Memorable writing has a strong voice and appropriate tone. Whether you are writing Twitter updates, a blog or a long narrative, you want to hit the right chord when it comes to tone and voice. This will distinguish your writing from others and connect with your audience.

What Will I Learn:
  • How to identify voice in other writing and develop your own
  • When to use your own voice and when to adapt the voice of others
  • How to avoid an inappropriate or contrived voice
  • How to modify your voice, making it louder or softer
Who Should Take this Course:

Writers looking to develop their own writing style.

Course Instructor:

Kelly McBride

Kelly McBride is the vice president for academic programs at The Poynter Institute. She is a writer, teacher and one of the country's leading voices when it comes to media ethics. She has been on the faculty of The Poynter Institute since 2002 and is editor, along with Tom Rosenstiel of the American Press Institute, of The New Ethics of Journalism : Principles for the 21st Century. You can learn more about the project at Truth & Trust in Media The New Ethics of Journalism. Her other work involves Poynter’s Sense-Making Project, a Ford Foundation project examining the transformation of journalism from a profession of a few to a civic obligation of many, the effects of technology on democracy, and the media habits of the millennial generation. She conducts workshops in newsrooms and at journalism conventions across the country. Twice she has traveled to South Africa to lead advanced reporting and writing seminars geared toward reporters working in a young democracy. You can follow her on Twitter at @kellymcb.

Technical Requirements:

1.4GHz Intel® Pentium® 4 or faster processor (or equivalent) for Windows 7, Windows 8 or Windows 8.1
512MB of RAM (1GB recommended) for Windows 7 or Windows 8
Microsoft Internet Explorer 8, 9, 10, 11; Mozilla Firefox; Google Chrome
Adobe® Flash® Player 11.2+

1.83GHz Intel Core™ Duo or faster processor
512MB of RAM (1GB recommended)
Mac OS X 10.7.4, 10.8, 10.9
Mozilla Firefox; Apple Safari; Google Chrome
Adobe Flash Player 11.2+

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