Lou Ferrara is the vice president and managing editor for sports, entertainment and multimedia at the Associated Press.
He joined the AP in July 2005 as the online editor and has helped to transform the print-news agency into a digital enterprise. Prior to joining AP, Ferrara oversaw the TV and Web operations in the Sarasota Herald-Tribune's converged newsroom in Florida. Prior to that, he worked as a city editor and a police and courts reporter. In his current role, Lou is helping to lead AP's efforts to create new business models for certain content areas across platforms.