Mario is the CEO and founder of García Media, supervising the work of all projects.
Trained as a journalist, Mario is strongly committed to the idea that content is what determines the success of a brand; his work and teaching is based on his “WED” philosophy, of combining writing, editing and design as basic principles for effective communication of ideas.
Mario has devoted more than 40 years to redesigning publications, and has personally collaborated with over 700 news organizations. From such large projects as The Wall Street Journal, The Washington Post, South China Morning Post (Hong Kong), Ottawa Citizen and Postmedia’s other Canadian metro newspapers, Aftenposten (Norway), New Straits Times (Malaysia), the business weeklies of American City Business Journals, The Philadelphia Inquirer, Handelsblatt (Germany), Die Zeit (Germany) and RIA/Moskovskiye Novosti (Russia); to medium-size newspapers, such as The Charlotte Observer and Göteborgs-Posten (Sweden); to smaller ones such as the Lawrence (Kansas) Journal-World and the weekly of the oil and energy industry, Upstream (Norway): All projects command the attention and special personalized service that is part of the Mario trademark.
Mario has been appointed the Hearst Digital Media Professional-in-Residence for 2013-14 at the Columbia University Graduate School of Journalism. His responsibilities have included teaching a course in the spring semester on multi-platform storytelling, delivering the Hearst Digital Media Lecture and participating in the Columbia Journalism School community in New York City. He has continued to consult with new and ongoing clients while at Columbia.
Mario has recently completed his first digital book, iPad Design Lab: Storytelling in the Age of the Tablet, available from the iBookstore for iPad, as well as on Amazon Kindle and Google Books.