Mike Blinder

Mike Blinder is president of the Blinder Group, Inc., a Florida-based firm that trains traditional sales people on how to embrace new concepts in selling media. The company's goal is to assist in maximizing sales for clients through effective sales training/revenue generation programs. Among the company's more than 350 clients are Gannett, Media General, CanWest, Canada's Globe and Mail, The New York Times Company and Hindu Times. In his most recent book, "Survival Selling, Even in the Toughest Times," Blinder reviews the fundamentals of sales and shows how essential a B2B (back-to-basics) approach is to B2B (business-to-business) sales, even in a down economy.