Social Media Credibility: Extending Your Reach

This Webinar was originally broadcast on:
April 18, 2012 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Social Media Credibility: Extending Your Reach
Originally Broadcast On:
April 18, 2012
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.


This Webinar is $9.95 for members of APME. Watch your member e-mail to get details about the discount. APME members also may contact Sally Jacobsen at:


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In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

When you're breaking news with social media, the trickiest question is "Do you get it right or get it first?"

Addy Hatch, city editor of the Spokesman-Review, will share the finding of an APME Social Media Credibility Project about how much news consumers trust news platforms and what they expect of breaking news on Twitter or Facebook.

This one-hour Webinar will help you understand your audience's attitude toward credibility, social media and breaking news. And you'll learn how to develop a plan for covering breaking news without sacrificing either speed or verification.

What Will I Learn:
  • Public perceptions of breaking news credibility in traditional media versus social media outlets
  • How to fulfill the expectations of your readers by reporting both accurately and timely
  • How to implement best practices in your news organization for covering breaking news
Who Should Take this Course:

Reporters, producers, editors and anyone who uses social media in news coverage.

This Webinar is part of the 2012 Social Media Credibility Series, developed in partnership with Associated Press Media Editors (APME). The Webinars are the outcomes of projects by three newsrooms as part of APME's Social Media Credibility Project and are funded by grants from the Ethics and Excellence in Journalism Foundation and APME Foundation.

Course Instructor:

Addy Hatch

Addy Hatch is city editor at The Spokesman-Review in Spokane, Wash. A graduate of the University of Washington and the Medill School of Journalism at Northwestern University, she has been a journalist since 1988. Prior to being named city editor in 2004, her career had been spent in business journalism as both a reporter and an editor. She is the presenter of Social Media Credibility: Extending Your Reach, a Webinar at Poynter's News University.

Training Partner:

Associated Press Media Editors

APME is an association of editors on the forefront in setting ethical and journalistic standards for newspapers and in the battle for freedom of information and the First Amendment.

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