Community Engagement and Your News Organization

This Webinar was originally broadcast on:
June 28, 2012 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Community Engagement and Your News Organization
Originally Broadcast On:
June 28, 2012
Time Estimate:
One hour and 15 minutes

About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

Community engagement is key to survival in a complicated news and information environment. Whether that means social media, community coffee shop hours, live chats or more robust comments depends on you. Each news organization should be able to articulate what it most values in community outreach, conversation and collaboration.

This Webinar will help guide your news organization to the kind of relationship it needs with its community and the strategy to build that relationship.

What Will I Learn:
  • Identify what your newsroom’s priorities are in relationship to its community or audience.
  • Ask questions to help your staffing, structure and coverage reflect those priorities.
  • Brainstorm specific strategies to build a engaged, connected relationship with your community.
Who Should Take this Course:

Anyone in leadership positions developing their organizations' strategies to build relationships and community engagement.

Course Instructor:

Joy Mayer

Joy Mayer, an engagement strategist, focuses on the evolving notion of audience engagement in journalism — how communicators can foster two-way conversations, collaborate with their communities and know who they’re serving and how well they’re doing it. She is a consulting fellow at the Reynolds Journalism and an adjunct faculty member at the Missouri School of Journalism and The Poynter Institute. During 13 years as an associate professor at MU, she created an engagement curriculum and a community outreach team in the Columbia Missourian newsroom and taught Web design and print design.

Technical Requirements:

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