Using Analytics to Drive Website Success

This Webinar was originally broadcast on:
April 18, 2013 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Title:
Using Analytics to Drive Website Success
Type:
Webinar
Cost:
$34.95
Originally Broadcast On:
April 18, 2013
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

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About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

It's easy to get lost in numbers. Should you pay attention to page views, visits, monthly unique visitors, Facebook likes, Twitter referrals, search keywords, direct-load traffic, bounce rates, or what? Or are you even unsure what all those terms mean? This Webinar will help you to frame your thinking around your organization's goals.

What Will I Learn:
  • What all can you measure?
  • Creating key performance indicators: tracking what matters
  • Interpreting the data for your organization's understanding
  • Creating strategies -- Where do you get the biggest bang for your buck?
  • Hint: SEO.
Who Should Take this Course:

Journalists and others who are involved in audience growth and engagement.

Course Instructor:

John Schlander

John Schlander is digital general manager at the Tampa Bay Times and its website, tampabay.com, and adjunct faculty at The Poynter Institute. He leads efforts to connect content, audience and commerce. He serves on the newsroom’s Senior Editors Group, the Advertising Senior Management Team and the Digital Operating Team. His responsibilities include tampabay.com's user experience, audience development, SEO and analytics.

Technical Requirements:

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