A Creative Approach to Analytics

This Webinar was originally broadcast on:
October 18, 2017 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Title:
A Creative Approach to Analytics
Type:
Webinar
Cost:
$29.95
Originally Broadcast On:
October 18, 2017
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

Save 20-25 percent off the full price of this course and more by becoming a Poynter Prepared Member. Learn more and join now. This webinar is free for staffers in the USA TODAY Network. Watch your email for details or send email to info@newsu.org.

Watching as a group in a conference room or classroom? Help keep our Webinar costs low by selecting the appropriate price point. This purchase gives you one computer access into the live and recorded presentation.

About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

Wondering how to measure your audience and your impact? Confused about what tools or techniques to use? Take a fresh look at analytics--especially the numbers you already have--in this one-hour webinar.

We will show you how to sort through an array of assumptions and analytics to get past the numbers and find the story. Whether you're new to metrics or a veteran seeking new approaches, you'll find inspiration and insight in this event.

Download the presentation

creative analytics webinar

What Will I Learn:
  • Find out why things are happening and not just what
  • Discover the patterns and trends from A/B testing
  • How to collect feedback at events
  • How to look past the numbers and learn from audience
Who Should Take this Course:

Anyone who wants to understand analytics better or is looking for fresh approaches to parsing the data already available.

Course Instructor:

Alex Curry

Alex Curry (MA, Brigham Young University) is a doctoral student in communication studies and an assistant instructor at the University of Texas at Austin. His research interests include political communication and civic engagement, and he is particularly interested in how politicians use their own personal involvement with sports as a way to connect with voters. From 2005 to 2010, he served as a writer for Governor Arnold Schwarzenegger. When he’s not studying, Alex enjoys hiking with his wife and four children.

Technical Requirements:

Windows
1.4GHz Intel® Pentium® 4 or faster processor (or equivalent) for Windows 7, Windows 8 or Windows 8.1
512MB of RAM (1GB recommended) for Windows 7 or Windows 8
Microsoft Internet Explorer 8, 9, 10, 11; Mozilla Firefox; Google Chrome
Adobe® Flash® Player 11.2+

Mac
1.83GHz Intel Core™ Duo or faster processor
512MB of RAM (1GB recommended)
Mac OS X 10.7.4, 10.8, 10.9
Mozilla Firefox; Apple Safari; Google Chrome
Adobe Flash Player 11.2+

Bandwidth - 1.5 Mbits/sec up and down. We strongly suggest viewing our Webinars with a wired connection.

Some networks, especially those that use a proxy server, may encounter difficulty connecting to our Webinar software. If this is your first Poynter NewsU Webinar, please test your connection.

This Webinar contains audio. Please adjust your headphones or speakers.

Questions? Read our Webinar FAQ or contact us at webinars@newsu.org.

You can watch our Live Webinars on your iPad with a free Adobe Connect app. To watch Webinar replays, your iPad must be able to view Flash media players. The Live Webinar experience on your iPad is very similar to watching it from your computer. You can watch the video, follow the presentation, respond to polling questions, ask the presenter questions and participate in any discussion forums.

Download the free Adobe Connect app from iTunes here. To access the live event, click on the "Join Live Event Now" button on the Webinar landing page. The virtual room will automatically load. Viewing recorded Webinars on iOS devices is not currently supported.