Writing Headlines for Digital and Mobile Media

This Webinar was originally broadcast on:
December 05, 2013 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Title:
Writing Headlines for Digital and Mobile Media
Type:
Webinar
Cost:
$29.95
Originally Broadcast On:
December 05, 2013
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

This Webinar is $11.95 for members of the American Copy Editors Society (ACES). Watch your member email to get details about the discount.

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About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

Readers looking at an app for a news site are often deciding what to click on based on the headline alone. Headlines are just as important in the digital era, as in traditional media, if not more so.

This Webinar will help you write headlines that communicate news and information, and get readers to your content.

What Will I Learn:
  • Purposes of headline writing across media, including mobile.
  • How headline writing is different for online
  • Basics of search engine optimization, including latest tips and trends
  • How to write headlines that will attract readers and search engines
Who Should Take this Course:

Anyone who writes headlines for news stories, news releases, blogs and other content.

Course Instructor:

Andy Bechtel

Andy Bechtel teaches editing and writing at the School of Journalism and Mass Communication at UNC-Chapel Hill. He has about a dozen years of experience as a copy editor at North Carolina newspapers.

Training Partner:

ACES: The Society for Editing

ACES: The Society for Editing is a nonprofit education and membership organization working toward the advancement of copy editors. Its aim is to provide solutions to editing problems, training and a place to discuss common issues.

The organization is an international members’ alliance of editors working at newspapers, magazines, websites, traditional media outlets and Fortune 500 companies, as well as freelance editors, students and professors. It is an organization built on the advocacy of editing as a craft vital to clear writing and reader advocacy.

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