Innovative Social Tools for Covering the 2012 Election

Course Overview

Innovative Social Tools for Covering the 2012 Election
Originally Broadcast On:
February 23, 2012
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

This Webinar is $9.95 for members of ONA. For registration instructions and the ONA member promotion code, visit the Discounts page.

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This Webinar was originally broadcast on:
February 23, 2012 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

The social web is an increasingly important way to reach new audiences, especially during campaign season. But how can you use social media to help you convey the energy and excitement of the campaign trail? Learn about the trends and tools that can help you add color and depth to your election coverage.

This Webinar will introduce you to the array of social tools that you can use and help you figure out how to harness content you’re already producing for use on the social web.

What Will I Learn:
  • Five social channels you should get on today
  • Using Twitter beyond a 140-character update
  • The care and feeding of online communities
  • How to navigate tone and interactions on social media channels
Who Should Take this Course:

Anyone interested in learning innovative social media tools and techniques to enhance their coverage of the 2012 election.

Course Instructor:

Phoebe Connelly

Phoebe Connelly is a senior editor at Yahoo News where she works on crowd sourcing, emerging reporting technology and the social web. Her writing has appeared in The Atlantic, The Guardian, NPR, and The Awl. She runs Yahoo's Politics Tumblr and with Zachary Roth edits Yahoo's ongoing project on long-term unemployment, Down But Not Out. She tweets as @phoebedoris.

Training Partner:

ONAvation Webinar Series

The ONAvation series, a partnership between the Online News Association and Poynter's News University, has been created to focus on applying cutting-edge technology to journalism. Founded in 1999, ONA now has more than 1,600 professional members whose principal livelihood involves gathering or producing news for digital presentation.

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