Journalists and Social Media: Rights and Responsibilities

This Webinar was originally broadcast on:
March 15, 2012 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Journalists and Social Media: Rights and Responsibilities
Originally Broadcast On:
March 15, 2012
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.


This Webinar is $9.95 for members of APME. Watch your member e-mail to get details about the discount. APME members also may contact Sally Jacobsen at:


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In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

The controversy over erroneous Tweets about Rep. Gabrielle Giffords and Joe Paterno affirmed the public’s expectations about journalism delivered through social media: No matter how news organizations deliver news, the public expects them to get it right.

This Webinar will help you build a credible social media platform that will strengthen the relationship with your audience. Equip your staff to employ high standards when posting breaking news in social media streams and better understand public's expectations from journalists and social media.

Bill Church, editor of the Statesman Journal in Salem, Ore., discusses the results of the APME Social Media Credibility Project about rights and responsibilities of journalists using social media.

What Will I Learn:
  • Examine perceptions from the public and newsmakers on how journalists use social media
  • Improve your civic engagement and community expertise through social media
  • Discuss ways to restructure your news operation to include social media
Who Should Take this Course:

Editors, reporters, social media editors, online editors, entrepreneurial journalists, journalism educators and students.

This Webinar is part of the 2012 Social Media Credibility Series, developed in partnership with Associated Press Media Editors (APME). The Webinars are the outcomes of projects by three newsrooms as part of APME's Social Media Credibility Project and are funded by grants from the Ethics and Excellence in Journalism Foundation and APME Foundation.

Course Instructor:

Bill Church

Bill Church is the senior vice president for news at Gatehouse Media and formerly the executive editor of the Herald-Tribune in Sarasota, Florida. During his tenure, the Salem (OR) Statesman Journal in 2010 and Herald-Tribune in 2014 were named APME Innovator of the Year Finalists. He is a member of the Associated Press Media Editors’ national board and a Robert G. McGruder Diversity Leadership Award recipient. He served as a Pulitzer jurist in 2014. He has a bachelor’s degree in economics and master’s degree in administration.

Training Partner:

Associated Press Media Editors

APME is an association of editors on the forefront in setting ethical and journalistic standards for newspapers and in the battle for freedom of information and the First Amendment.

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